Essays about: "Older Machine Customer"

Found 1 essay containing the words Older Machine Customer.

  1. 1. The MaP of Opportunitites - How to Create Value in the Older Machine Segment

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Paulina Nilsby; Märtha Sjögren; [2010]
    Keywords : Competitive strategy; the MaP-model; Customer value; Value drivers; Service innovation; Business-to- business; Older Machine Customer; Segmentation; Business and Economics;

    Abstract : MC, Machine Corporation, although historically successful is facing challenges as the industry in which they operate is matured. They thus need to find new ways of generating revenues. READ MORE