Essays about: "Oleksandra Besedina"

Found 1 essay containing the words Oleksandra Besedina.

  1. 1. Who you are and what they think about you : how to measure brand identity and brand image of a small design company

    University essay from Institutionen för humaniora och samhällsvetenskap

    Author : Oleksandra Besedina; Viktoriia Chernyshova; [2011]
    Keywords : brand identity; brand image; communication channels; SME branding.;

    Abstract : The idea of this thesis originates from the stand point that the understanding of who you are, who you want to be and what impression you actually make, is the start of a successful reciprocal relationship. The thesis solves two tasks. READ MORE