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1. 1. Non-traditional trademarks : Registration of aural and olfactory signs as trademarks in accordance with the latest amendments of the European Trademark Regulation 2015/2424 and Trademark Directive 2015/2436

   University essay from Uppsala universitet/Juridiska institutionen

   Author : Olga Morgulova; [2017]
   Keywords : ;

   Abstract : Trademarks are an essential and usual part of business. Even though the most part of signs registered in the European Union consists of ‘traditional’ marks (such as words, letters, numerals, etc.), with the development of technologies the registration of ‘non-traditional’ marks (such as colours, sounds, holograms, smells, etc. READ MORE