Essays about: "Oliver Göransson"

Found 2 essays containing the words Oliver Göransson.

1. 1. The Relationship between Standardization/Adaptation and Performance : An Empirical Study on E-commerce Firms

   University essay from Institutionen för marknadsföring (MF)

   Author : Oliver Göransson; Björn Sahlquist; [2013]
   Keywords : International marketing strategy; standardization; adaptation; export performance contingency perspective; e-commerce;

   Abstract : The pace of globalization has increased over the last decades due to liberalization of trade policies, ease and stability of monetary systems as well as advances in transportation and information technology. Among those who have capitalized on these advances, e-commerce firms can be found. READ MORE

3. 2. The Relationship Between Internal Branding and Affective Commitment

   University essay from Ekonomihögskolan, ELNU

   Author : Daniel Almgren; Peter Ek; Oliver Göransson; [2012]
   Keywords : internal branding; commitment; affective commitment; retail; service industry; on-brand behavior; organizational commitment; brand commitment; branding; customer contact employee;

   Abstract : Service firms increasingly need to rely on other attributes than traditional quality and performance of their service employees to become and stay truly competitive. Strong brands are essential for differentiation in today's marketplace and it becomes naturally important to align the customer contact employees with the company brand to ensure consistency in all communication externally. READ MORE