Essays about: "Olivia Beinö"

Found 1 essay containing the words Olivia Beinö.

  1. 1. Impact of Green Marketing on Consumer Behaviour : A case study on the Furniture Industry

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Olivia Beinö; Linnéa Alexanderson; [2020]
    Keywords : Green Marketing; Sustainable Marketing; Green Product; Furniture Market; Greenwashing; Consumer Behaviour;

    Abstract : Abstract Background   The furniture industry is depending on natural resources, which are threatened by both consumption and climate change. Therefore, companies need to understand their responsibility for sustainable development and preserving the resources to operate in the future. READ MORE