Essays about: "Olivia Friberg"

Found 1 essay containing the words Olivia Friberg.

  1. 1. Affecting the consumer by reflecting the consumer? : A qualitative study about how diversity and inclusion in sports commercials affect the consumer´s self-concept.

    University essay from Jönköping University

    Author : Ida Jacobsson; Olivia Friberg; [2021]
    Keywords : Diversity; Inclusion; Visual Communication; Sports Commercials; Semiotic analysis;

    Abstract : Background: Inclusion and diversity have been a frequently discussed subject within marketing for many years. In particular, marketing communication has to a large extent been criticized to not reflect the reality of society. READ MORE