Essays about: "Olivia Friberg"
Found 1 essay containing the words Olivia Friberg.
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1. Affecting the consumer by reflecting the consumer? : A qualitative study about how diversity and inclusion in sports commercials affect the consumer´s self-concept.
University essay from Jönköping UniversityAbstract : Background: Inclusion and diversity have been a frequently discussed subject within marketing for many years. In particular, marketing communication has to a large extent been criticized to not reflect the reality of society. READ MORE
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