Essays about: "Olivia Gasnier"

Found 1 essay containing the words Olivia Gasnier.

1. 1. Information strategies : A Qualitative study in the retail sector

   University essay from Umeå universitet/Företagsekonomi

   Author : Niklas Svensson; Olivia Gasnier; [2021]
   Keywords : Information strategies; retail sector; top-down; bottom-up; internal communication;

   Abstract : Purpose The goal of this research is to define top-down and bottom-up approaches as well as the communication processes and the information flow to see how it is used and matched with day-to-day activities in several retail stores. To meet this goal, the following research questions have been formulated: ● How do organizations use information strategies such as top-down and bottom-up management? ● What are the means to be used in information strategies so that the envisaged objectives can be achieved?  Method To meet that objective, a study has been performed on seven store managers from seven different retail shops through interviews from which the empirical data has been gathered. READ MORE