Essays about: "Olivia Samuelsson"

Found 2 essays containing the words Olivia Samuelsson.

1. 1. Customer engagement within low involvement product categories - discovered

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Olivia Blomqvist; Joel Samuelsson; [2022]
   Keywords : Customer engagement; engagement; involvement product categories; involvement; consumer behavior; antecedents; marketing; brand community; brand equity.;

   Abstract : Customer engagement is a relatively new topic in research and due to its importance, it has recently received a lot of attention in both academia and practice. Although the attention, it still lacks knowledge regarding its components and driving factors. READ MORE

3. 2. UX Redesign of Digital Tool in Primary Health Care

   University essay from Lunds universitet/Ergonomi och aerosolteknologi

   Author : Lisa Swanberg; Olivia Samuelsson; [2020]
   Keywords : User Experience; eHealth; Primary Health Care; Interaction Design; Usability Testing; Technology and Engineering;

   Abstract : Efterfrågan inom hälso- och sjukvården ökar på grund av en växande population med allt fler äldre och kroniskt sjuka personer. Dessutom förväntar sig dagens patienter en lättillgänglig vård. För att möta den tilltagande efterfrågan spelar digitalisering en viktig roll. READ MORE