Essays about: "Olivier Mallégol"

Found 1 essay containing the words Olivier Mallégol.

  1. 1. The effect of the senses on consumers experience in clothing stores

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Olivier Delemazure; Olivier Mallégol; Vincent Laplanche; [2018]
    Keywords : Sensorial marketing; Sensory marketing; Consumer experience; Senses; Sight; Hearing; Touch; Smell; Taste; Clothes store;

    Abstract : This research explores the sensory marketing and more specifically the effect of the senses on consumers experience in the clothing distribution sector. The purpose of this paper is to understand if all the senses have an effect on the customer experience in clothing stores. READ MORE