Essays about: "Olle Hugosson"

Found 2 essays containing the words Olle Hugosson.

1. 1. Selecting Advertising Agencies : Understanding the influencing criteria

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Olle Hugosson; Pontus Sundberg Alvarsson; [2015]
   Keywords : Advertising Agency Selection; Organisation Buying Behaviour; Agency- Client Relationship; Agency-Client Life-Cycle;

   Abstract : Background Commonly companies do not produce their own advertising material, but instead acquire the knowledge from advertising agencies. While purchasing advertising services, it was found through past studies that there are multiple criteria in which clients evaluate their alternatives of advertising, however few studies have investigated why and how these specific criteria are influential. READ MORE

3. 2. Perception of the Celebrity Endorser : A study of how age and gender influences the consumer perception

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Olle Hugosson; Carolina Matthys; Linda Phung; [2014]
   Keywords : Marketing Communication; Celebrity Endorsement; Source Effects; Consumer Perception; Age and Gender of the Consumer;

   Abstract : Background The concept of celebrity endorsement is a constantly growing marketing communication tool. A recent example of when the usage of celebrities within advertising has been successful is the case of Zlatan Ibrahimovic endorsing Volvo. READ MORE