Essays about: "Olle Tallving"

Found 1 essay containing the words Olle Tallving.

  1. 1. Razors for all humans? A multimodal social semiotic analysis of advertising stereotypes and gender performances

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Olle Tallving; Carl Jonathan Balkow; [2022]
    Keywords : gender; stereotypes; advertising; Goffman; beauty products; visual communication; genus; stereotyper; reklam; skönhetsprodukter; visuell kommunikation; Social Sciences;

    Abstract : This paper aimed to investigate how advertising stereotypes can be challenged or reproduced and how gender is performed, in the context of an allegedly non-stereotypical company. In order to investigate this matter, we conducted a multimodal social semiotic analysis of the Swedish company Estrid, whose razor blades are communicated to all humans. READ MORE