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1. "We are actually doing this for real”: Organizational identity and identification when CSR is part of the business model
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: “We are actually doing this for real”: Organizational identity and identification when CSR is part of the business model Seminar date: 1st of June 2020 Course: BUSN49 Degree Project in Managing People, Knowledge and Change Authors: Misha Voss Gustavsson & Olof Skäremo Supervisor: Monika Müller Key words: CSR, sustainable business model, organizational identity & organizational identification Purpose: The purpose of this study is to contribute to the understanding of how CSR affects the organizational identity and identification when it is incorporated into the business model. Methodology: The thesis is based on a qualitative method in order to focus on employees’ perceptions. READ MORE