Essays about: "Olympic Type Event"

Found 2 essays containing the words Olympic Type Event.

1. 1. The role of strategic communication in sport events : The challenges of the PR RACE in attracting amateur athletes to distance running events in Romania

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Elena - Maria Vavilov; [2018]
   Keywords : sport communication; strategic communication; Public Relations Intelligence; marathon; distance running; Romania; Facebook; comunicare sportivă; comunicare strategică; Inteligența Relațiilor Publice; maraton; alergare pe distanță lungă; România; Facebook;

   Abstract : This year will be the 110th since the first time that athletes ran the exact distance of 42.195 km at the Olympic Games in London, the length known today as the standard distance for a marathon. Since then, the world of distance competitions has gone through remarkable transformations in structure, vision, strategy and location. READ MORE

3. 2. Taiwan’s Public Diplomacy and Mega-event : An Analysis of Foreign News Reports of the World Games 2009 Kaohsiung

   University essay from Centrum för studier av politik, kommunikation och medier (CPKM)

   Author : Hsien-Yu Chung; [2011]
   Keywords : Kaohsiung; Mega-event; Mega Sport Event; Olympic Type Event; Public Diplomacy; Soft Power; Taiwan Image; The World Games;

   Abstract : This thesis, as a case study, focuses on the perspective of foreign news reports on Taiwan’s first time hosting an international multi-sport event, the World Games 2009 in its biggest port city Kaohsiung. The World Games 2009 Kaohsiung, the significant Olympic type mega-event as to Taiwan, is applied as the approach to public diplomacy and soft power for the purpose of expanding Taiwan’s international space. READ MORE