Essays about: "Omni-Channel"

Showing result 21 - 25 of 47 essays containing the word Omni-Channel.

1. 21. Evaluation and Improvement of an Industrial Retailer’s Level of Marketing Channel Integration : A Cross-Border Case Study from the Maintenance, Repair and Operations Sector Taking the Perspective of the Physical Store

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Saskia Wichmann; Jan-Willem Nieuwenhuis; [2018]
   Keywords : industrial retail; industrial marketing; marketing channel integration; multi-channel; cross-channel; omni-channel.;

   Abstract : This thesis aims to answer the research question of how an industrial retailer’s level of channel integration can be evaluated and improved. A conceptual model is developed and applied in a case study context of the shop channel of a large international industrial distributor of maintenance, repair and operations goods. READ MORE

3. 22. Integrating online and offline worlds through mobile technology in physical stores : A quantitative study investigating the impact of technology readiness on the technology acceptance model for mobile technologies in physical retail

   University essay from KTH/Industriell Marknadsföring och Entreprenörskap

   Author : Jakob Bank; [2018]
   Keywords : Retail; mobile technology; brick and mortar; omni-channel; technology acceptance mode; technology readiness; optimism; innovativeness; discomfort; insecurity; perceived usefulness; perceived ease of use.;

   Abstract : Customers uses both offline and online channels before the final purchase, retailers that are operating and selling their products both online and offline can benefit from aligning the experiences on their channels by using an omni-channel strategy. The smartphone is becoming a natural part of our day-to-day life and keeping us connected, also when visiting abrick and mortar retailers. READ MORE

4. 23. Brick and mortar stores in the 21st century : A customer-centric approach to omni-channel in fashion retail

   University essay from

   Author : Carl Eliasson Sternås; Otto Kamne; [2018]
   Keywords : Independent brick and mortar stores; Omni-channel; Competitive Advantage;

   Abstract : Background: The retail industry is highly affected by the changes in the world. With the disruptive force of digitalization, more and more of the transactions within retail is moved online as the e- commerce has expanded making the retail industry more competitive. READ MORE

5. 24. Online Retailers Opening Brick and Mortar Stores and the Impact on the Customer Base: The Case of NetOnNet

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Marcus Jönsson; Richard Patrini; Nicolò Sammartini; [2018]
   Keywords : omni-channel; retail industry; online shopping; offline shopping; firm input variables; firm output variables; customer mediating variables.;

   Abstract : During recent years, technology has played a crucial role in shaping the retail industry. Digitalisation and e-commerce are seen as the future of retailing. However, big online retailers have shown increasing interest in offline shopping by heavily investing in brick and mortar stores. READ MORE

6. 25. The impact of omni-channel retailing on demand planning for new products at IKEA

   University essay from Lunds universitet/Teknisk logistik

   Author : Emma Wilhelmsson; Henrik Persson; [2018]
   Keywords : Forecasting; demand planning; demand forecasting for new products; omni-channel; demand; e-commerce; new products; new product introduction; Technology and Engineering;

   Abstract : Background: Omni-channel retailing has led to customers becoming more demanding and less tolerant than before. For instance, customers are demanding shorter delivery times, and higher precision in deliveries. Unless retailers adapt to an omni-channel approach today, their business is likely to suffer. READ MORE