Essays about: "Omni-channels"

Found 5 essays containing the word Omni-channels.

  1. 1. Manufacturer and Omni-channel Retailers Last Mile Delivery in Sweden : A study on the last mile delivery settings of manufacturers and omni-channel retailers compared with the customer’s demand

    University essay from Jönköping University/JTH, Logistik och verksamhetsledning

    Author : Christoffer Jakobsson; Aein Nourparvar; [2021]
    Keywords : ;

    Abstract : Purpose: The purpose of the study is to explore manufacturer and omni-channel retailers last mile delivery in Sweden. Then to recognize the main customer demand and compare it with the last mile delivery setting of manufacturer and omni-channel retailers last mile delivery Method: To reach the purpose of the study, quantitative approach study and literature review have been conducted. READ MORE

  3. 2. Shopping within today's retail environment - Understanding how the practice of shopping is performed in regard to omni-channels

    University essay from Göteborgs universitet/Graduate School

    Author : Simon Einarsson; [2020-06-23]
    Keywords : Shopping; Shopping practice; Omni-channel; Customer journey;

    Abstract : Proceeding from the practice theory perspective, the aim of this thesis is to contribute to a better understanding of today’s shopping within the retail industry. The purpose of this thesis is to examine how the practice of shopping is performed within today’s omni-channel based retailing. READ MORE

  4. 3. The phenomenon of advertising blindness : A qualitative case study of how a Swedish interior design company tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Linn Andersson; Cassandra Thomas; [2020]
    Keywords : Advertising blindness; Interior design; Online marketing strategies; Retail; Visual attention;

    Abstract : This bachelor thesis researches the question of “How do Swedish interior design companies tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness?” through a qualitative case study. In order to conduct this research, relevant aspects of the phenomenon have been analysed in relation to actual marketing strategies. READ MORE

  5. 4. Mash it up! Make the Physical Store Great Again : an explorative study on store attractiveness

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Rasmus Dahlberg; Sam Ouda; [2019]
    Keywords : Omni-channels; retail customer experience; customer value; mash-up; customer loyalty; store attractiveness;

    Abstract : Because of the digitalization that takes place today, the retailing field has changed dramatically. Customers buy online, mainly because of its convenience. Consequently, brick-and-mortar stores are facing competition from online companies leading to that some brick-and-mortar stores have to file for bankruptcy. READ MORE

  6. 5. Consumer Decision-Making of Slow Moving Consumer Goods in the Age of Multi-channels

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ann-Charlotte Ewerhard; Karel Sisovsky; [2016]
    Keywords : SMCG; Omni-channels; Consumer Decision-Making Process; Multi-channels; Retail; Consumer behavior; Business and Economics;

    Abstract : Currently, the consumer decision-making is influenced by an increase of technological adoption, called multi-channel retailing, which can be defined as a retailer using a combination of integrated channels for promoting and selling products and services. Since there is a lack of knowledge about how the consumer decision-making in this context looks like, the purpose of the study is to redress the gap in current research and attain a deep insight about consumer decision-making process for Slow Moving Consumer Goods, SMCG, in the context of multi-channels. READ MORE