Essays about: "Omnichannel retail"
Showing result 11 - 15 of 33 essays containing the words Omnichannel retail.
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11. Resilient Retailing: The effects of sustainability and omnichannel practices on resilience for retailers in Gothenburg
University essay from Göteborgs universitet/Graduate SchoolAbstract : The aim of this study is to gain understanding of in what ways sustainability and omnichannel practices could lead to greater organizational resilience in the retail industry. This study contributes to the field by studying the relationship between sustainability management and resilience in an overall retail setting. READ MORE
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12. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry
University essay from Umeå universitet/FöretagsekonomiAbstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE
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13. Embrace the Experience : A multiple case study of customer experience strategies within the Swedish retail market
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The concept of customer experience has an increasing interest among organizations today since customers have become picky and demands for an experience are an existing fact. In the early 2000s, a paradigm shift was found, where focus from a goods-dominant logic was moved to a service-dominant logic which came to have a great impact on how to manage customer experiences today. READ MORE
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14. Securing Successful Omni-Channel Logistics: An Investigation of Required Competencies to Adapt to the Trends and Challenges of the Retail Industry
University essay from Lunds universitet/Teknisk logistikAbstract : Omni-channel retailing, the concept of offering consumers a seamless experience by integrating physical stores and online channels, is growing within the retail industry. This transformation has forced entire organizations to rethink their logistics network and fulfillment operations, which has resulted in an endeavor to work more cross-functionally in businesses. READ MORE
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15. What conditions determine consumers' acceptance and use of omnichannel retailing in Swedish clothing industry
University essay from Jönköping University/IHH, Centre for Family Entrepreneurship and Ownership (CeFEO); Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)Abstract : Background In the past, consumers would go to physical stores to gather information and end their shopping there, with physical stores being one of the few sources of product information. Today, with the coming of the digital age, there are gradually more and more channels to gather information. READ MORE