Essays about: "Omnichannel retail"

Showing result 6 - 10 of 33 essays containing the words Omnichannel retail.

1. 6. The environmental impact of omnichannel distribution - A case study of the changes in distribution to consumer

   University essay from Göteborgs universitet/Graduate School

   Author : Rebecka Jarlén; Olsson Lisa; [2022-08-03]
   Keywords : Omnichannel; emissions; distribution; fashion retail; transport modes; environmental impact;

   Abstract : To meet customer demands of fast deliveries and a wide product assortment, many companies decide to implement an omnichannel (OC) supply chain. Through this, different channels become integrated and physical stores can be interconnected with online stores. READ MORE

3. 7. Understanding the value of omnichannel practices in retailing : A business model multi-case exploration

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Katarina Knobel; [2022]
   Keywords : omnichannel; business model themes; value creation; channels; retail; efficiency; novelty; lock-in; complementarities;

   Abstract : In step with the development of digitalization, information technology has created an opportunity for retail organizations to offer new transaction mechanisms to their customers that can be used to their advantage and benefit value creation. Hence, many retail organizations today work to differentiate themselves by establishing omnichannel practices in which the company’s digital and physical channels are integrated to create a seamless and convenient customer experience. READ MORE

4. 8. Influence of COVID-19 on E-commerce sales : The omnichannel strategies case of the retail businesses in Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Joel Dorian Aguilar Montaño; [2022]
   Keywords : omnichannel; in-store; online sales; Covid19; retailer;

   Abstract : Purpose - This thesis aims to describe the strategies employed by omnichannel experts in Swedish retail shops during the Covid19 pandemic. Furthermore, the integration of the physical and online channels is studied to describe the methods used to increase sales, especially in the online channels. READ MORE

5. 9. Impactful Digital Transformation for Retail Employees : A Case Study

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Amanda Aniansson; Sarah Ebrahimi; [2022]
   Keywords : Digital Transformation; Digital Impact; Retail; Smart Devices; Employee Efficiency; Job Satisfaction; Digital transformation; digital inverkan; detaljhandel; smart enheter; effektivitet hos arbetstagare; arbetstillfredsställelse;

   Abstract : The rapid growth of e-commerce and omnichannel retailing is redefining the role of brick-and-mortar stores. To remain competitive, retailers should leverage digital technologies without compromising the presence of frontline workers, to meet customer expectations. READ MORE

6. 10. MAKING SENSE OF THE CUSTOMER JOURNEY: THE MOBILE DEVICES ROLE IN CONSUMERS’ SHOPPING EXPERIENCES

   University essay from Göteborgs universitet/Graduate School

   Author : Fanny Kuusisto; Olivia Lagergren; [2021-07-02]
   Keywords : Customer journeys; Impulse purchases; Mobile shopping; Omnichannel retail;

   Abstract : The changes taking place in the retail setting, both in consumer behavior and technological advancements, are making consumers’ shopping experiences continually more intricate, especially for the younger generation who have come to expect a digital customer journey. Many retailers are moving towards an omnichannel strategy to cater to these new customer experiences to take form; however, the research on the customer journey in an omnichannel environment from the customer point of view is still sporadic. READ MORE