Essays about: "Omnichannel"

Showing result 1 - 5 of 39 essays containing the word Omnichannel.


    University essay from Göteborgs universitet/Graduate School

    Author : Fanny Kuusisto; Olivia Lagergren; [2021-07-02]
    Keywords : Customer journeys; Impulse purchases; Mobile shopping; Omnichannel retail;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Resilient Retailing: The effects of sustainability and omnichannel practices on resilience for retailers in Gothenburg

    University essay from Göteborgs universitet/Graduate School

    Author : Moa Udén; Lina Andersson; [2021-06-23]
    Keywords : ;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Axel Wedebrand; Charlotta Ödling; [2021]
    Keywords : Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

    Abstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE

  4. 4. Embrace the Experience : A multiple case study of customer experience strategies within the Swedish retail market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Linus Eriksson; Emmy Rosander; [2021]
    Keywords : Customer Experience; Customer Journey; Touchpoints; Service-dominant Logic; Omnichannel;

    Abstract : The concept of customer experience has an increasing interest among organizations today since customers have become picky and demands for an experience are an existing fact. In the early 2000s, a paradigm shift was found, where focus from a goods-dominant logic was moved to a service-dominant logic which came to have a great impact on how to manage customer experiences today. READ MORE

  5. 5. Omnichannel Transformation and Adaptability of Small Retail Businesses

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Michael Baldivia; [2021]
    Keywords : Retail; digitalisation; transformation; multichannel retailing; omnichannel retailing; E-commerce; small business; business model; Complex Adaptive Systems Theory; capabilities; empirical; qualitative case study;

    Abstract : The retail industry has faced many developments over recent decades as a result of digitalisation including the E-commerce and multichannel retailing phases. Consumers have seen the progression of new and digitised channels as well as solutions such as marketplaces, social media touchpoint and augmented reality tools. READ MORE