Essays about: "Omnichannel"

Showing result 6 - 10 of 50 essays containing the word Omnichannel.

  1. 6. Understanding consumer emotions in practices of omnichannel slow fashion retail - The involvement of emotions in slow fashion shopping

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Bratic; Ellen Lindeblad; [2022-08-04]
    Keywords : Omnichannel retail; Teleoaffective structures; Emotions in shopping; Slow fashion shopping; Practice Theory;

    Abstract : This study draws on previous research in omnichannel shopping, which is based on literature of consumer experience, customer journey and emotions in slow fashion shopping. The aim of this study is to further evaluate how emotions shape the practice of slow fashion shopping in an omnichannel environment and how the practices also evoke emotions. READ MORE

  3. 7. The environmental impact of omnichannel distribution - A case study of the changes in distribution to consumer

    University essay from Göteborgs universitet/Graduate School

    Author : Rebecka Jarlén; Olsson Lisa; [2022-08-03]
    Keywords : Omnichannel; emissions; distribution; fashion retail; transport modes; environmental impact;

    Abstract : To meet customer demands of fast deliveries and a wide product assortment, many companies decide to implement an omnichannel (OC) supply chain. Through this, different channels become integrated and physical stores can be interconnected with online stores. READ MORE

  4. 8. Understanding the value of omnichannel practices in retailing : A business model multi-case exploration

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Katarina Knobel; [2022]
    Keywords : omnichannel; business model themes; value creation; channels; retail; efficiency; novelty; lock-in; complementarities;

    Abstract : In step with the development of digitalization, information technology has created an opportunity for retail organizations to offer new transaction mechanisms to their customers that can be used to their advantage and benefit value creation. Hence, many retail organizations today work to differentiate themselves by establishing omnichannel practices in which the company’s digital and physical channels are integrated to create a seamless and convenient customer experience. READ MORE

  5. 9. Generation Z and brand loyalty: the influence of Gen Z specific expectations on attitudinal and behavioural loyalty

    University essay from Umeå universitet/Företagsekonomi

    Author : Nine Cagnin; Manon Nicolas; [2022]
    Keywords : Generation Z; brand loyalty; attitudinal; behavioural; ethics; omnichannel experience; value for money; entertaining content; authenticity;

    Abstract : Background - Generation Z is the future larger group of consumers. Members of thisgeneration are key in the strategy of brands to remain competitive in the long-term. Buttheir loyalty is more difficult to get compared to other generations. It is assumed that itis linked to their specific expectations and the way brands handle them. READ MORE

  6. 10. Influence of COVID-19 on E-commerce sales : The omnichannel strategies case of the retail businesses in Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Joel Dorian Aguilar Montaño; [2022]
    Keywords : omnichannel; in-store; online sales; Covid19; retailer;

    Abstract : Purpose - This thesis aims to describe the strategies employed by omnichannel experts in Swedish retail shops during the Covid19 pandemic. Furthermore, the integration of the physical and online channels is studied to describe the methods used to increase sales, especially in the online channels. READ MORE