Essays about: "Omnikanal"

Found 2 essays containing the word Omnikanal.

  1. 1. Retail Business Model Change in the Era of Digital Transformation : A case study from the perspective of a business model canvas

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Jennie Öhlin; [2019]
    Keywords : Digitization; Digital transformation; Business model; Business model change; Business model innovation; Business model canvas; Retail; Omnichannel; Digitalisering; Digital transformation; Affärsmodell; Affärsmodellsutveckling; Affärsmodellen Canvas; Detaljhandel; Omnikanal;

    Abstract : With an increased level of digitization in the retail sector, retail incumbents need to adapt their business model to the new digital era. E-commerce business and other digital tools have transformed the retail industry and incumbent retailers have to react to the changes in order to remain competitive on the market. READ MORE

  3. 2. Omnichannel Development within the Swedish Fashion Retail Industry

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : August Ejnarsson; [2016]
    Keywords : Omnichannel; Retail; Omni; Fashion; Multi; Channel; Cross; Omnikanal; Mode; Handel; Detaljhandel;

    Abstract : Omnichannel is the latest shift in retail which is driven by new technological advancements and changes in customer behaviors. In order to stay competitive retailers are required to integrate their sales and communication channels and deliver a seamless shopping experience to the customers. READ MORE