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1. Is E-personalisation a danger for the customers privacy? : A study on JIBS students
University essay from IHH, FöretagsekonomiAbstract : Background: From a marketing perspective, personalisation of online advertising is a very promising way of reaching customers and will play an increasingly important role in the future. Personalisation on the Internet is far more widespread than in the offline world and can cover all online interactions when it comes to the question of what information to personalise. READ MORE
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