Essays about: "Online Bank"

Showing result 21 - 25 of 58 essays containing the words Online Bank.

  1. 21. Machine Learning in Banking : Exploring the feasibility of using consumer level bank transaction data for credit risk evaluation

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Thim Lohse; [2019]
    Keywords : ;

    Abstract : The financial industry is changing rapidly as a result of the increasing digitization of financial and economic resources and services. With a continuous increase in online payments and decrease in the usage of physical currency a new data source of fine-grained payment activities describing consumer behaviour has emerged. READ MORE

  3. 22. Refugees, Othering, and Acculturation in Athens: How Can the “Other” Possibly Integrate?

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Author : Kathryn Dyas; [2019]
    Keywords : integration; othering; uneven geographies; Athens; refugees; acculturation strategies; Greece; Social Sciences;

    Abstract : In the past ten years, Greece has been hit by two “crises”. The first, an economic crisis in 2009, which consisted of a series of bailouts from the European Commission, European Central Bank, and the International Monetary Fund, leading to a trend of anti-Greek sentiment within the EU. READ MORE

  4. 23. Local identity and place branding use as a corporate branding strategy. The case of Länsförsäkringar

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Rocío Martínez Climent; [2019]
    Keywords : local identity; identity; place branding; local place branding; social media; visual semiotic analysis;

    Abstract : This master thesis aims to contribute to the available literature on how place branding can be used for enhancing local identity and how this affects audience participation, in particular: engagement on social media. The case of two campaigns of the Swedish cooperative bank Länsförsäkringar are used to demonstrate the initial hypothesis: local identity and place branding use in campaigns as part of a corporate branding strategy increases followers’ engagement and participation on social media. READ MORE

  5. 24. Integrating online and offline worlds through mobile technology in physical stores : A quantitative study investigating the impact of technology readiness on the technology acceptance model for mobile technologies in physical retail

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Jakob Bank; [2018]
    Keywords : Retail; mobile technology; brick and mortar; omni-channel; technology acceptance mode; technology readiness; optimism; innovativeness; discomfort; insecurity; perceived usefulness; perceived ease of use.;

    Abstract : Customers uses both offline and online channels before the final purchase, retailers that are operating and selling their products both online and offline can benefit from aligning the experiences on their channels by using an omni-channel strategy. The smartphone is becoming a natural part of our day-to-day life and keeping us connected, also when visiting abrick and mortar retailers. READ MORE

  6. 25. The Era of Artificial Intelligence in Swedish Banking : Exploring Customer Attitudes Towards AI as a Substitute to Brick and Mortar Offices

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Isabel Bergström Stacey; Philip Svenningsson; Anton Thoresson; [2018]
    Keywords : Online Banking; Artificial Intelligence; Brick and Mortar Offices; Customer Service; Swedish Banking Industry; Customer Attitudes; Technology Acceptance Model;

    Abstract : Background: The wave of Artificial Intelligence (AI) is marching on, replacing jobs and traditional services, and is predicted to be one of the biggest marketing trends in the close future. Four of the major Swedish banks have started to implement AI as a customer service channel. READ MORE