Essays about: "Online Customer Experience OCE"
Found 3 essays containing the words Online Customer Experience OCE.
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1. Fast or Furious: A study of attributes important to the online customer experience in fast fashion shopping
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The primary aim of this paper is to investigate which attributes are most important to the online customer experience (OCE) in the fast fashion industry. Qualitative data was gathered through a netnography of online customer reviews and comments, and a comprehensive framework of attributes important to OCE in the fast fashion industry was constructed. READ MORE
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2. What does it take to make you stay? : A study on customers' willingness to stay with the same grocery retailer while moving from offline to online
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : Digitalization has forced retailers to reevaluate their business models and channel strategies. Traditional brick-and-mortar retailers are no longer the standard and most of today’s retailers offer customers multiple sales channels to purchase from. READ MORE
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3. Have you ever had a terrible online shopping experience?
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Nowadays, the development of the internet makes online shopping more popularized . The appearance of online shopping brings considerable benefits to customers, however, there are still risks in the area. READ MORE
