Essays about: "Online Hotel Booking"

Showing result 1 - 5 of 6 essays containing the words Online Hotel Booking.

  1. 1. Online reviews’ influence on purchase decisions within the Hotel Industry

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Martin Ström; Olivia Karlsson; [2021]
    Keywords : Consumer behavior; Consumer perception; Purchase decision; Hotel industry;

    Abstract : Research Question: How do online reviews influence purchase decisions among potential consumers within the Hotel Industry?  Purpose: The purpose of this research is to gain a deeper understanding about the impacts in which online reviews has on consumer behavior and their decisions to actively select and purchase service from different hotels. The authors are striving to find answers to whether online reviews obtaining information about positive customer experiences within the hotel industry has a noticeable impact on the decisions made by customers. READ MORE

  2. 2. The impact of trust in eWOM through dimensions of source credibility towards purchase intention of a hotel stay

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Hanna Lundin; [2021]
    Keywords : EWOM; Trust; Source Credibility; Hotel industry; Online reviews; Hotel Stay; Purchase intention;

    Abstract : The purpose of this study was to investigate how trust was built from three dimensions of source credibility in an electronic word of mouth space towards purchase intentions of a hotel stay. The chosen dimensions of Source Credibility that were investigated in the study was: Homophily, Expertise and Trustworthiness. READ MORE

  3. 3. Increasing Online Hotel Bookings with the Application of Promotional Cues : A Scenario-Based Experimental Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Magdalena Nake; [2020]
    Keywords : Online Hotel Booking; Online Travel Agency; Promotional Cues; Booking Intention; Perceived Scarcity; Perceived Popularity;

    Abstract : Background: Promotional cues are commonly applied on online travel agency websites. The most common cues were identified to be scarcity, popularity and pricing, which are said to increase consumers’ perception of scarcity, popularity and price and following enhance consumers’ booking intention. READ MORE

  4. 4. Do Pictures of Hotel Service Employees Sell? A Quantitative Study of The Presence of Service Employees in Hotels' Pictures

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Klara Lönnemark; Louise Renman; [2018]
    Keywords : Digitalization; Leisure traveling; Decision-making process; Human interaction; Service employee;

    Abstract : The hotel industry is facing a digital disruption with a change in consumer booking pattern and increased competition from companies such as Airbnb. More consumers use digital channels such as online travel agencies and travel aggregators, and can easily compare multiple hotels prior to booking. READ MORE

  5. 5. Multi-Sided Platforms: Understand their strengths and weaknesses

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lucas Ehrenstråhle; Elin Mathies; [2015]
    Keywords : platforms; differentiation; resources; activities; MSP; Business and Economics;

    Abstract : Title: Multi-Sided Platforms: Understanding their strengths and weaknesses Seminar date: 2014-05-22 Course: FEKN90 Företagsekonomi: Examensarbete på Civilekonomprogrammet (30 ECTS) Authors: Lucas Ehrenstråhle and Elin Mathies Supervisor: Magnus Johansson Five keywords: MSP, activities, resources, differentiation and platforms The purpose: is to investigate why small actors use multi-sided platforms (MSPs). Furthermore with the number of hotels connected to the MSP, the competition intensifies. READ MORE