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Showing result 1 - 5 of 10 essays matching the above criteria.

1. 1. Booming or Baffled : Investigating Baby Boomers’ Attitudes Toward Self-Service Technology and Personal Service Encounters in the Hotel Industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Joan Parvazi Nia; Daniel Regnér; [2023]
   Keywords : service encounter; self-service technology; SST; customer experience; baby boomers; BB; hotel industry; attitude; hospitality;

   Abstract : The hospitality industry is increasingly incorporating self-service technology, suchas online booking systems, automated check-in and check-out, and in-roomtechnology, to enhance the customer experience and streamline operations. However,there is limited research on the adoption and usage of self-service technology bybaby boomers (BB) in this industry. READ MORE

3. 2. How digitalization and package deals can be measured and compared for hotels in the tourism sector : A comparative study of hotels in the counties of Halland and Kalmar

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Hugo Svensson; William Sundén; [2023]
   Keywords : Tourism; Digitalization; Measurement; Digital Marketing; Hotels; Package Deals;

   Abstract : Tourism plays a crucial role in driving economic growth and regional development for countries worldwide as well as spurring economic growth in counties within regions. This thesis delves into the unexplored potential of two Swedish counties, Halland and Kalmar, as tourist destinations. READ MORE

4. 3. Do reviews really affect your hotel decision? : A study about what impact reviews have on the consumers buying decision in the hotel industry.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Sebastian Davidsson; [2023]
   Keywords : Hotel booking; Online reviews; Consumer decision making process; E-Word-of-mouth;

   Abstract : Background Today the hotel industry has become very digitalized compared to when there was only a travel catalogue to look in. Nowadays people search for information about hotels and read reviews from past guests online. There are different kinds of accommodations and lately it has become popular with shared services like Airbnb. READ MORE

5. 4. Change in guest behavior during the COVID-19 pandemic : Research study of health spa hotels in Slovakia

   University essay from Södertörns högskola/Turismvetenskap

   Author : Veronika Madunická; [2022]
   Keywords : Hotel industry; COVID-19 pandemic; Guest behavior; Global pandemic; Slovakia; Health spa hotels; Behavioral impact;

   Abstract : The global tourism and hotel industry have been among the fastest-growing sectors for years. However, the global pandemic of COVID-19 caused extreme disruption and changed the situation all around the globe. READ MORE

6. 5. Online reviews’ influence on purchase decisions within the Hotel Industry

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Martin Ström; Olivia Karlsson; [2021]
   Keywords : Consumer behavior; Consumer perception; Purchase decision; Hotel industry;

   Abstract : Research Question: How do online reviews influence purchase decisions among potential consumers within the Hotel Industry?  Purpose: The purpose of this research is to gain a deeper understanding about the impacts in which online reviews has on consumer behavior and their decisions to actively select and purchase service from different hotels. The authors are striving to find answers to whether online reviews obtaining information about positive customer experiences within the hotel industry has a noticeable impact on the decisions made by customers. READ MORE