Essays about: "Online Hotel Booking"

Showing result 6 - 10 of 10 essays containing the words Online Hotel Booking.

1. 6. The impact of trust in eWOM through dimensions of source credibility towards purchase intention of a hotel stay

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Hanna Lundin; [2021]
   Keywords : EWOM; Trust; Source Credibility; Hotel industry; Online reviews; Hotel Stay; Purchase intention;

   Abstract : The purpose of this study was to investigate how trust was built from three dimensions of source credibility in an electronic word of mouth space towards purchase intentions of a hotel stay. The chosen dimensions of Source Credibility that were investigated in the study was: Homophily, Expertise and Trustworthiness. READ MORE

3. 7. Increasing Online Hotel Bookings with the Application of Promotional Cues : A Scenario-Based Experimental Study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Magdalena Nake; [2020]
   Keywords : Online Hotel Booking; Online Travel Agency; Promotional Cues; Booking Intention; Perceived Scarcity; Perceived Popularity;

   Abstract : Background: Promotional cues are commonly applied on online travel agency websites. The most common cues were identified to be scarcity, popularity and pricing, which are said to increase consumers’ perception of scarcity, popularity and price and following enhance consumers’ booking intention. READ MORE

4. 8. Do Pictures of Hotel Service Employees Sell? A Quantitative Study of The Presence of Service Employees in Hotels' Pictures

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Klara Lönnemark; Louise Renman; [2018]
   Keywords : Digitalization; Leisure traveling; Decision-making process; Human interaction; Service employee;

   Abstract : The hotel industry is facing a digital disruption with a change in consumer booking pattern and increased competition from companies such as Airbnb. More consumers use digital channels such as online travel agencies and travel aggregators, and can easily compare multiple hotels prior to booking. READ MORE

5. 9. Multi-Sided Platforms: Understand their strengths and weaknesses

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lucas Ehrenstråhle; Elin Mathies; [2015]
   Keywords : platforms; differentiation; resources; activities; MSP; Business and Economics;

   Abstract : Title: Multi-Sided Platforms: Understanding their strengths and weaknesses Seminar date: 2014-05-22 Course: FEKN90 Företagsekonomi: Examensarbete på Civilekonomprogrammet (30 ECTS) Authors: Lucas Ehrenstråhle and Elin Mathies Supervisor: Magnus Johansson Five keywords: MSP, activities, resources, differentiation and platforms The purpose: is to investigate why small actors use multi-sided platforms (MSPs). Furthermore with the number of hotels connected to the MSP, the competition intensifies. READ MORE

6. 10. Spreading the Online Word-of-Mouth - A Study on the Impact of Feedback in the Online Hotel Reservation Industry

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Anna Möller; [2009]
   Keywords : reputation; online feedback; hotels; feedback mechanism; behaviour; Economics; econometrics; economic theory; economic systems; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Business and Economics;

   Abstract : In this paper we empirically analyse if feedback systems at online hotel booking websites affect the behaviour of partner hotels by providing them with an incentive to invest in better quality to please their customers. This is done by creating a model to forecast the expected behaviour of partner hotels and thereafter performing a number of statistical tests on review data from the online hotel reservation agency Booking. READ MORE