Essays about: "Online Identity Creation"

Showing result 1 - 5 of 21 essays containing the words Online Identity Creation.

1. 1. Identity Construction through Consumer Collectives: A qualitative study on how consumers construct their identity within the beauty community on Tiktok

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Isabella Rammasi; Karólína Pétursdóttir; [2022]
   Keywords : Tiktok; Identity Creation; Consumer Collectives; Beauty Products; Consumer Tribes; Subcultures; Business and Economics; Social Sciences;

   Abstract : The study aims to develop an understanding of how consumers construct their identities through online communities on social media platforms. The paper will specifically look into the platform Tiktok, and moreover how consumers construct their identities within the beauty community on the platform. READ MORE

3. 2. Destination identity and projected online image in rural Southern Africa : A case study of Nyanga, Zimbabwe

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Shamiso Mahohoma; [2022]
   Keywords : Projected destination image; destination identity; destination image formation; rural destinations;

   Abstract : The value of tourism as a driver of economic and social development in Africa cannot be overstated. Tourism is regarded as a source of foreign currency, employment creation and more importantly, a means of achieving the sustainable development goals (SDGs). READ MORE

4. 3. From words to actions: the effects of the transformation of core values through the physical stores

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Yuxin Li; Katherine Camacho; Francesca Scriboni; [2022]
   Keywords : transformation of core values; brand associations; visual identity; store branding; brand experience; brand image; Lush; Kiehl’s.; Business and Economics;

   Abstract : Purpose: To examine how core values can be concretely transformed in the physical stores in order to help with the creation of favorable brand associations and the shaping of the brand image. Methodology: The paper combines both primary and secondary data, with a specific focus on two brands as case studies: Lush and Kiehl's. READ MORE

5. 4. $GME To The Moon : Mapping Memetic Discourse as Discursive Strategyin Reddit Trading Community r/WallStreetBets during the GameStop Short Squeeze Saga

   University essay from Stockholms universitet/JMK

   Author : Simon Olofsson; [2021]
   Keywords : internet memes; memetic discourse; Reddit; r wallstreetbets; WSB; GameStop; GME; meme stock; memestock; short squeeze; activist trading; social movements; connective action; critical discourse analysis; CDA;

   Abstract : As social media has emerged to become a key site for contemporary communications and cultural production, the internet meme has penetrated every level of social networking online. Albeit being a global phenomenon with pervasive discursive power in a number of fields ranging from humour to international politics and cyber warfare, comparatively little research has been made into how internet memes work on the discursive level of identity formation and their influence on the formation of internet-based social movements. READ MORE

6. 5. The Path of Independence in the Music Industry : Exploring how independent artists promote themselves through digital media and how record labels support artists in their careers

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Mila Angelova; Hugo Johnning; [2021]
   Keywords : Music; Independent artists; Record labels; Digital marketing; Social media;

   Abstract : Background: In this world of rapidly developing technologies, it has become less of a challenge for individuals to start a career within music and promote their brand. The emergence of social media has revolutionized digital marketing and facilitated the distribution of music across different online platforms. READ MORE