Essays about: "Online Makreting"

Found 1 essay containing the words Online Makreting.

  1. 1. A Bad Case of Electronic-Word-of-Mouth : A Bachelor Thesis on Negative EWOM and its Effects on Consumer Purchase Intentions and Brand Attitude

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Johan Klingstedt; Sandra Naderi; [2020]
    Keywords : Electronic Word-of-Mouth; Brand Attitude; Subjective Norms; Purchase Intentions; Online Makreting; Social Media;

    Abstract : Background: The expansion of the World Wide Web has presented new challenges for managers. One of these challenges is the shift in power that favors consumers through the uprising of electronic word of mouth (eWOM). READ MORE