Essays about: "Online Market"

Showing result 1 - 5 of 706 essays containing the words Online Market.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. To Adopt or Not to Adopt, That is the Question: An Analysis of Drivers and Barriers for Adoption of Virtual Fitting Rooms in the Swedish online fashion retail market

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Linn Karlsson; Elin Skarin; [2023-09-22]
    Keywords : Virtual Fitting Rooms; sustainability; online returns; technology adoption; resistance to adoption; consumer behavior;

    Abstract : The immense increase in returns amongst Swedish online fashion retailers has given rise to severe challenges, not least from a sustainability perspective. Several studies have shed light to Virtual Fitting Rooms (VFRs) as a potential solution for reducing online returns. READ MORE

  4. 3. Is there any sugar in Sugar Dating?

    University essay from Göteborgs universitet / Institutionen för sociologi och arbetsvetenskap

    Author : Amanda Sahibzada; [2023-08-29]
    Keywords : Sugar Dating; Capitalism; Patriarchy; Commodification of Intimacy; Sex for remuneration; Swedish Sex Purchase Act;

    Abstract : The sugar dating market is divided into the interpretations of either being a niched dating style or another term for prostitution, disguised to align with the Swedish Sex Purchase Act. Despite sugar dating platforms prohibiting prostitution and escort services, previous research shows that sex for remuneration is common within sugar dating concepts. READ MORE

  5. 4. Inland Waterways and Short Sea Shipping - a feasible alternative for truck transportation in Sweden? - A Case Study of Container Shipping Between Uddevalla and Gothenburg -

    University essay from Göteborgs universitet/Graduate School

    Author : Filip Matei; Philip Vollert Lundqvist; [2023-07-03]
    Keywords : Inland waterway transportation; short sea shipping; containerized goods; cost comparison; environmental comparison; barge;

    Abstract : Within the European Union, Inland Waterway Transportation accounts for the lowest share of goods transport, with only 5.8%. In Sweden, the share is even lower where Inland Waterway Transportation accounts for less than 1% of the goods transports. READ MORE

  6. 5. Mind The Gap Between Your Intelligence And Choice Architecture

    University essay from Göteborgs universitet/Graduate School

    Author : Amanda Liljevall; Emelie Lillskog; [2023-07-03]
    Keywords : Cookie consent notices; cookie banner; choice architecture; consumer choice behaviour; general data protection regulation; GDPR; online privacy; web content analysis;

    Abstract : Digital footprints of online behaviour are now possible to gather through the use of cookies. As a result, consumer activities once considered private are now monitored and used by online businesses and marketers, providing them with information about who we are, what we think, and what we like. READ MORE