Essays about: "Online Personal Branding"

Showing result 11 - 15 of 21 essays containing the words Online Personal Branding.

1. 11. Personal Brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johanna Karlsson; Carla Melissa Cetino Salazar; [2019]
   Keywords : Personal Branding; Brand Essence; Online Offline Channels; Interplay; Layers of Personal Brands; Business and Economics;

   Abstract : Title: Personal Brands: The Interplay of Offline and Online Scenes Date of the Seminar: June 5th, 2019 Course: BUSN39: Degree project in global marketing Authors: Melissa Cetino & Johanna Karlsson Supervisor: Veronika Tarnovskaya Keywords: Personal Branding, Brand Essence, Online & Offline Channels, Interplay, Layers of Personal Brands Thesis Purpose: The purpose of this Master Thesis was to dive deep into the phenomenon of personal branding by answering the research question of how individuals interrelate online and offline scenes when expressing their personal brand. Theoretical Perspective: A conceptual framework was developed based on previous research, which displays the connection between the different personal branding environments. READ MORE

3. 12. The effect of influencer marketing in dense content on brands on Instagram

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Evelina Johansson; Frida Svensson; [2018]
   Keywords : Dense Content; Online Branding; Influencer Marketing; Instagram;

   Abstract : Due to digitalization, marketing has shifted from traditional media into being common on the internet today. Dense content marketing is argued to be the strategy which is the most suitable for today’s online-society. READ MORE

4. 13. “This is who I am, this is what I do. This is the Freedom I have” - A Qualitative Study of How Marketing Freelancers Perceive and Practice Personal Branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johanna Jaakkola; Rachelle Jonkman; [2018]
   Keywords : Personal Branding; Freelancers; Freelance Economy; Liquid Modernity; Business and Economics;

   Abstract : The purpose of this thesis is to explore how marketing freelancers perceive personal branding and how they practice it. Both offline and online environments for practicing personal branding have been included. READ MORE

5. 14. A conceptual framework for building trust on a gig platform : An qualitative study of which factors make customers trust giggers in knowledge sharing

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Elsa Landberg; [2017]
   Keywords : ;

   Abstract : The development of information technology through Internet is disrupting the ways that people share and receive knowledge. Traditional communication channels, such as face to face-communication is to an increasing extent accompanied by knowledge sharing through digital communication channels. READ MORE

6. 15. "Down with the Ritz - Long live the street." : a critical discourse analysis on the merge of streetwear and high fashion.

   University essay from Lunds universitet/Avdelningen för modevetenskap

   Author : Jasmin Juzbasic; [2017]
   Keywords : high fashion; streetwear; co-branding; personal branding; collaborations; subcultures; postfashion; Cultural Sciences;

   Abstract : This study has given insight to the phenomenon of collaborations between high fashion brands and streetwear brands within the fashion discourse. The study uses journalistic texts from popular online streetwear magazines as empirical material in order to perform a critical discourse analysis on the sub-discourses of high fashion and streetwear. READ MORE