Essays about: "Online Personal Branding"

Showing result 16 - 20 of 21 essays containing the words Online Personal Branding.

  1. 16. Students' perceptions of online personal branding on social media sites

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Benjamin Gonne-Victoria; Guillaume Lécuellé; Nagisa Sasaki; [2017]
    Keywords : Personal branding; Online personal branding; Self-branding; Non-professionally and professionally oriented social media; Online platforms; Online presence; Digital footprint; Cybervetting.;

    Abstract : This paper starts by an explanation of the context of personal branding and online personal branding and the problem identified by the authors. Thus, the purpose of the study is to investigate on the perception of students towards online personal branding through their own personal brand and with the perspective of matching employer’s expectations. READ MORE

  3. 17. Instagram Perceptions and Coherent Impressions: An Exploratory Study Regarding Perceptions of Personal Brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emma Ford; Frida Jakobsson; [2017]
    Keywords : Personal Brands; Personal Branding; Perceptions; Online; Offline; Social Media; Instagram; Business and Economics;

    Abstract : The purpose of this thesis is to explore how individuals perceive a personal brand online on social media, compared to how it is perceived offline in real life, and whether there is a difference in the perception of the personal brand. By using Instagram as an empirical context, this thesis explores similarities and differences in the perceptions of a personal brand from a perspective of ordinary users and the everyday identity. READ MORE

  4. 18. How to optimize brand awareness through non-administrated social channels in a two-sided network

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Alexander Arozin; [2016]
    Keywords : social media; social networking; tow-sided network; brand; brand awareness;

    Abstract : The effects of social media on digital branding is analysed in this paper, to establish how to optimize brand awareness through non-administrated social media channels in a two-sided network. This is a relatively unexplored field which may prove to be important for future businesses. READ MORE

  5. 19. The work behind the representation : A qualitative study on the strategic work of the communicators behind political social media accounts.

    University essay from

    Author : Linn Lyngen; Erik Holm Andersson; [2016]
    Keywords : ;

    Abstract : Social media has given politicians another platform to perform campaigning in. This essay has been a study on the relationships between politicians, social media, communicators and their mutual work behind what is published. READ MORE

  6. 20. Personal Sports Branding in the Digital Age: The Case of Zlatan Ibrahimovic

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Ekaterina Samoylina; [2015]
    Keywords : Zlatan Ibrahimovic; personal sport branding; nation branding; nation brand of Sweden; personal brand online; cultural branding; digital age; social media;

    Abstract : The rise of digital media has caused transformations and new phenomena in different fields. In the digital age such branches as personal sports branding and nation branding has acquired new opportunities for development. READ MORE