Essays about: "Online Reputational Risk"

Found 3 essays containing the words Online Reputational Risk.

  1. 1. The influence of corporate brand reputation on the purchase intention of the post-postmodern consumer society

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Imke Falkenrodt; Ayelen Rojas Alvarez; [2022]
    Keywords : Corporate brand reputation; reputational elements; reputation; post-postmodern consumer society; consumer purchase intention; Business and Economics;

    Abstract : Thesis Purpose: The present research investigates the relationship between corporate brand reputation and consumer purchase intention while regarding to the post-postmodern consumer of today. The purpose of the study is to contribute with insights on how the post-postmodern consumer evaluates corporate brand reputation and explore the effect of this evaluation on consumer purchase intention. READ MORE

  3. 2. "Under pressure". A study of the Swedish Public Health Agency´s crisis - and reputation management during the COVID-19 pandemic.

    University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Author : Lina Karlsson; [2021-07-27]
    Keywords : COVID-19; crisis communication; societal crisis; public organizations; public agencies; reputation; reputational threat; Image Repair Theory; IRT; Bureaucratic Reputation Theory; BRT; rhetorical analysis; rhetorical criticism; kategoria; apologia;

    Abstract : This study examines the Swedish Public Health Agency’s (PHA) crisis communication regarding the COVID-19 pandemic during the year of 2020. Departing from a synthesis of the frameworks of Image Repair Theory and Bureaucratic Reputation Theory, the PHA’s online press conferences are critically analyzed to map out how the PHA’s representatives react to reputational threats that occur alongside and in connection to its management of the crisis at hand. READ MORE

  4. 3. NEW MARKETING TOOLS AND REPUTATIONAL RISKS : A STUDY ABOUT MANAGING THE REPUTATIONAL RISKS THAT GUERRILLA MARKETING BRINGS ALONG

    University essay from Ekonomihögskolan, ELNU

    Author : Mathijs De Groot; Joachim Hellberg; Linda Pitkänen; [2011]
    Keywords : Buzz Marketing; Corporate Identity; Guerrilla Marketing; Marketing; New Marketing Tools; Online Reputational Risk; Reputational Risk; Reputational Risk Management; Viral Marketing; WoM;

    Abstract : Guerrilla marketing is a relatively new way of doing marketing. It is initially used by small companies and/or individuals allowing them to act like large companies. However, more and more large companies use Guerrilla marketing these days. The usage of Guerrilla management can bring advantages but can also increase risks. READ MORE