Essays about: "Online celebrity"

Showing result 11 - 15 of 29 essays containing the words Online celebrity.

  1. 11. Do you even fashion, bro? : A descriptive study on millennial men and their relationship to fashion and the online environment

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sonja Holopainen; Anna Veabråten Hedén; Andreas Kraft; [2019]
    Keywords : Male Fashion; Fashion Online; Masculinity; Millennials;

    Abstract : Background: Historically, fashion was not always gendered. After the Great Masculine Renunciation however, men relinquished their rights to excess of physical aesthetics and being ‘beautiful’. Cultural masculinity and gendered norms have since impacted male fashion and constrained the western male look to being understated and practical. READ MORE

  3. 12. How Chinese internet celebrity influences consumers’ attitude to purchase on E-commerce. : In the case of internet fashion celebrity Dayi Zhang

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ying Li; Qian Cai; [2019]
    Keywords : Internet celebrity; Source credibility; Consumer attitude; Purchase intention;

    Abstract : Problem/Purpose: Internet celebrities have shown huge commercial value by operating their E-commerce in the Chinese market. This article aims to research How Chinese internet celebrity influences consumers’ attitude to purchase on E-commerce. READ MORE

  4. 13. Racial Performances On Social Media - A study of the Sweet Brown memes

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Simone Sevel-Sørensen; [2019]
    Keywords : Racial Performance; Internet memes; Minstrelsy; Digital Blackface; Internet Culture; Race; Representation;

    Abstract : Abstract:Social Media has become a powerful tool in several aspects. It can mobilize movements, rallying for social or political causes, and it can bring people together to share experiences or interest on a global platform. READ MORE

  5. 14. Celebrity Endorsement - Consumers’ willingness to pay for celebrity endorsed products

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Mohammad Kheder; [2018]
    Keywords : ;

    Abstract : Celebrity endorsement has become a widely studied and applied concept by the marketers and managers in modern business organizations. With the progressive marketing and business methods, new promotional tools have also been introduced to provide a competitive edge to the organizations. This paper deals with the research question i.e. READ MORE

  6. 15. The Impact of Influencer Marketing on Consumers' Attitudes

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Johan Grafström; Linnéa Jakobsson; Philip Wiede; [2018]
    Keywords : Millennials; Influencer Marketing; Attitudes; Trust; Loyalty; Elaboration Likelihood Model;

    Abstract : Background Influencer marketing has evolved from traditional marketing strategies such as print ads, celebrity endorsement, and digital marketing. Influencer marketing is in comparison to the previously used strategies a new phenomenon that had its major increase during 2016. READ MORE