Essays about: "Online celebrity"

Showing result 16 - 20 of 29 essays containing the words Online celebrity.

  1. 16. “Busted!” “...And He's Got a Helluva Explanation for Why” : The Language Use in U.S. Based Online Celebrity Journalism

    University essay from Södertörns högskola/Journalistik

    Author : Hanna-Mari Rämä; [2018]
    Keywords : celebrity culture; celebrity news; celebrification; tabloidization; corpus linguistics; rhetorical analysis; critical linguistics; Radar Online; TMZ;

    Abstract : .... READ MORE

  3. 17. How credible is the incredible influencer? : A study examining what factors affect the perception of credibility in influencer marketing.

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Emma Häregård Edvardsson; Linnea Boestam; [2018]
    Keywords : Influencer marketing; social media; WOM; celebrity endorsement; social identity theory; perception; credibility;

    Abstract : Problem formulation: What factors affect the consumers perception of credibility in influencer marketing on social media? How and why do certain factors affect the credibility of influencer marketing? Purpose: The purpose of this thesis is to understand what factors affect the perception of credibility in influencer marketing on social media. Moreover, the aim is to understand how and why certain factors affect the credibility in influencer marketing in order to elaborate a conceptual model consisting of factors generating credible influencer marketing. READ MORE

  4. 18. You are what you eat online : the phenomenon of mediated eating practices and their underlying moral regimes in Swedish “What I eat in a day” vlogs

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap

    Author : Christine Sandal; [2018]
    Keywords : foodies; food vlog; aestheticisation; micro celebrity; everyday expertise; eating practices; practice theory; field theory; cultural intermediaries; cultural change; Sweden; Social Sciences;

    Abstract : In Western societies, with increasingly salient mediation processes, eating, too, has become an entanglement of offline and online practices. Food as carrier of values has never merely satisfied bodily needs, which makes it essential to investigate mediated eating practices and emerging digital foodscapes in order to understand how they change everyday life, but also culture at large. READ MORE

  5. 19. Redefining Influencers : Scrutinizing the Term Social Media Influencer from a Public Perspective and Examining its Role in the Modern Media Landscape

    University essay from Stockholms universitet/JMK

    Author : Gustaf Petersen; [2018]
    Keywords : Influencer; Influencer Marketing; Public Relations; Marketing; Word of Mouth; Online Word of Mouth; Credibility; Two-Step Model; Opinion Leader;

    Abstract : This paper explores how influencers can be categorised using a self-administered questionnaire. In doing so, the study can contribute to an understanding of the phenomenon that is more extensive than what previous research has attributed. READ MORE

  6. 20. Why an individual investigation of smog aroused public engagement : a rhetorical analysis of Under the dome

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Yan Lin; [2017]
    Keywords : smog; rhetorical analysis; identification; source credibility; investigative journalism;

    Abstract : In 2015, Chai Jing’s film, Under the Dome: Investigating China’s Smog, was issued online and soon gathered two hundred millions of views only within 48 hours. The unprecedented diffusion of Under the Dome suggests a successful communication case for an environmental topic in terms of the extensive attention and heated discussion it brought about, as well as its potential influence in raising the public awareness and policy-making. READ MORE