Essays about: "Online communities."

Showing result 1 - 5 of 266 essays containing the words Online communities..

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. Influencers in Confinement : Measuring Covid-19’s Impact on Leadership in Pro- Eating Disorder Twitter Communities

    University essay from Linköpings universitet/Institutet för analytisk sociologi, IAS

    Author : Jacquelynn Ennis; [2024]
    Keywords : Social Network Analysis; Twitter; Pro-eating Disorder; Eating Disorders; Covid-19; Topic Modelling; Online Communities;

    Abstract : The Covid-19 pandemic presented unprecedented challenges, with global lockdowns impacting individuals on a profound scale. Many took to social media to cope with feelings of anxiety and isolation. READ MORE

  4. 3. Using Stack Overflow for Professional Learning and Practices at Work

    University essay from Göteborgs universitet/Institutionen för pedagogik, kommunikation och lärande

    Author : Maryam Omer; [2023-10-23]
    Keywords : Stack Overflow; professional learning; online communities; professional practices;

    Abstract : Purpose: The study aims to investigate how people discuss Stack Overflow in terms of professional learning and how they integrate Stack Overflow into their professional practices at work. Theory: The theories used in this study are Communities of Practice and Socially Situated Learning by Jean Lave and Etienne Wenger. READ MORE

  5. 4. TECHNOLOGY ENHANCED SELF-DIRECTED LEARNING IN THE WORKPLACE:

    University essay from Göteborgs universitet/Institutionen för pedagogik, kommunikation och lärande

    Author : Abdulroqib Ysuf; [2023-07-03]
    Keywords : Workplace; ; Self-directed learning; ; Technology; ; learning.;

    Abstract : Purpose: The overall purpose of this study is to investigate the perceived effectiveness of technology-enhanced self-directed learning (TESDL) in the workplace context, with a specific focus on the IT industry (company X in Nigeria). The study aims to assess the perception of employees on the motivating factors, barriers, environment, and technological tools utilized for TESDL. READ MORE

  6. 5. SOCIAL MEDIA AND ARAB IMMIGRANTS LEARNING THE SWEDISH LANGUAGE

    University essay from Göteborgs universitet/Institutionen för pedagogik, kommunikation och lärande

    Author : Majeda Shehada; [2023-03-20]
    Keywords : Mobile learning; Social media; Swedish language; ; Arab immigrants; ; Communities of practice COP ;

    Abstract : Purpose: The study aims to investigate the role of social media platforms in learning Swedish language for Arab immigrants and to identify the most effective platform for that purpose. Theory: Communities of Practice (Lave & Wenger, 1991). Method: Mixed methods: online questionnaire, and semi-structured interview. READ MORE