Essays about: "Online fashion retail"

Showing result 1 - 5 of 27 essays containing the words Online fashion retail.

  1. 1. User Preferences of Application Attributes During Product Browsing : An Investigation of Customer Experience in Fashion E-Commerce

    University essay from Linköpings universitet/Logistik- och kvalitetsutveckling; Linköpings universitet/Logistik- och kvalitetsutveckling

    Author : Anton Johansson; Christoffer Sjöholm; [2019]
    Keywords : Quality; Customer Experience; User Experience; Customer Satisfaction; Theory of Attractive Quality; Kano Model; Mobile Application; Fashion Industry.;

    Abstract : In a fast-changing retail environment, including hard competition and demanding consumers, the customer experience of the purchasing service is crucial to gain a competitive advantage. Since consumers are to some extent moving from offline to online, and from desktop shopping to purchasing clothing in a mobile application, there is a need for investigating consumers expectations of their experience of a mobile application. READ MORE

  2. 2. Returns within Fashion E-Tailing

    University essay from Lunds universitet/Förpackningslogistik

    Author : Fredrik Schmidt; Christoffer Nordberg; [2019]
    Keywords : Consumer returns; simulation study; fashion; online retail; e-tailing; e-commerce; Technology and Engineering;

    Abstract : The purpose of this master’s thesis is to provide a contribution to the research body regarding consumer returns, particularly within the online fashion retail industry. A quantitative data analysis approach is chosen and two main methods are used: data study that aims to identify patterns and interesting relationships in the data, and a simulation study that uses real input data to attempt to identify how different fashion product categories are affected in various future scenarios regarding consumer return behavior. READ MORE

  3. 3. Augment App: Potential Implications on E-commerce : A Multi-Case Study on Swedish Online Fashion Retailers

    University essay from Högskolan i Jönköping/IHH, Informatik; Högskolan i Jönköping/IHH, Informatik

    Author : Mila Dimitrova Kostadinova; Natalie Embaye; [2018]
    Keywords : augmented reality; Augment app; fashion e-commerce; product evaluation tools; size guide; sustainable competitive advantage;

    Abstract : Retail is shifting from physical shopping experience to a more online experience. However, the transition is not happening without pains and both consumers and companies alike face challenges when it comes to utilizing all the benefits that the flexibility brings. READ MORE

  4. 4. Performing Sustainability in Fast Fashion Retailing

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Cynthia Salkovic; [2018]
    Keywords : fast fashion; sustainability; marketing; practice theory; sustainable consumption; Social Sciences;

    Abstract : This paper stems from understanding how fast fashion retailers market their sustainability and how the retail space drives different forms of sustainable performances and consumption. Departing from a practice-based approach and practice theory, the study gives insights on how retailers actions in the production chain are translated in-store and online for consumers sense-making, performances and consumption practices. READ MORE

  5. 5. Fashion E-Commerce in the 3D Digital Era : A 3D Interactive Web User Interface for Online Products

    University essay from KTH/Medieteknik och interaktionsdesign, MID

    Author : Hanyue Zhou; [2018]
    Keywords : 3D Web User Interface; Fashion E-commerce; Customer Experience; 3D webbgränssnitt; Fashion E-handel; Kundupplevelse;

    Abstract : Fashion brands have always been avant-garde in embracing new technologies and new formats of retail business models. The rapid development in 3D digital technologies, including 3D scanning, 3D modelling and 3D web rendering, have brought many new opportunities to the fashion industry, especially in shaping the future fashion e-commerce. READ MORE