Essays about: "Online fashion retail"

Showing result 1 - 5 of 33 essays containing the words Online fashion retail.

  1. 1. Returns within Fashion E-Tailing

    University essay from Lunds universitet/Förpackningslogistik

    Author : Fredrik Schmidt; Christoffer Nordberg; [2019]
    Keywords : Consumer returns; simulation study; fashion; online retail; e-tailing; e-commerce; Technology and Engineering;

    Abstract : The purpose of this master’s thesis is to provide a contribution to the research body regarding consumer returns, particularly within the online fashion retail industry. A quantitative data analysis approach is chosen and two main methods are used: data study that aims to identify patterns and interesting relationships in the data, and a simulation study that uses real input data to attempt to identify how different fashion product categories are affected in various future scenarios regarding consumer return behavior. READ MORE

  2. 2. Consumer Experience of Online Behavioural Advertising : A qualitative study exploring factors influencing consumer experience of OBA by Swedish online fashion retailers

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Linnea Lind; Cassandra Olsson; [2018]
    Keywords : ;

    Abstract : Background For companies operating in the online fashion retail sector, understanding consumer behaviour is vital because of increased competition in the online market. The techniques for acquiring the necessary consumer information have, along with the digital revolution, become increasingly analytical and with this new marketing strategies and technologies have emerged. READ MORE

  3. 3. Brick and mortar stores in the 21st century : A customer-centric approach to omni-channel in fashion retail

    University essay from

    Author : Carl Eliasson Sternås; Otto Kamne; [2018]
    Keywords : Independent brick and mortar stores; Omni-channel; Competitive Advantage;

    Abstract : Background: The retail industry is highly affected by the changes in the world. With the disruptive force of digitalization, more and more of the transactions within retail is moved online as the e- commerce has expanded making the retail industry more competitive. READ MORE

  4. 4. Performing Sustainability in Fast Fashion Retailing

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Cynthia Salkovic; [2018]
    Keywords : fast fashion; sustainability; marketing; practice theory; sustainable consumption; Social Sciences;

    Abstract : This paper stems from understanding how fast fashion retailers market their sustainability and how the retail space drives different forms of sustainable performances and consumption. Departing from a practice-based approach and practice theory, the study gives insights on how retailers actions in the production chain are translated in-store and online for consumers sense-making, performances and consumption practices. READ MORE

  5. 5. From Bags to Boxes; : A Study of the Consumers Perception of Value in Online Fashion Retail Sales

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nadine Bolm; Betty Hartigan; [2018]
    Keywords : Customer-perceived value; Utilitarian value; Hedonic value; Online retail; Online fashion retail; Ecommerce; Monetary savings; Convenience; Product variety; Product information; Adventure; Gratification; Best deal; Idea;

    Abstract : Abstract Bachelor Thesis in Business Administration. Bachelor of Science with Specialization in Marketing – Main Field of Study: Business Administration. READ MORE