Essays about: "Online fashion retail"

Showing result 11 - 15 of 53 essays containing the words Online fashion retail.

1. 11. The Revolution(Race) of influencer marketing : a qualitative study of influencer’s perspective of how to represent an outdoor clothing brand

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Michelle Dam; [2022]
   Keywords : Influencer; Influencer Marketing; Social Media; Brand; Advertising;

   Abstract : Background: The digitalization has challenged the retail fashion industry and forces them to continuously find new strategies to survive in today’s market. Nowadays, the marketing strategy works differently, and some marketing is built upon how a collaboration would look together with an influencer and how it should be communicated to the influencers followers. READ MORE

3. 12. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Axel Wedebrand; Charlotta Ödling; [2021]
   Keywords : Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

   Abstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE

4. 13. The Impact of Covid-19 on the Change of Customer Buying Behavior. : A study on the change of Swedish millennials’ buying behaviour for fashion products with respects to selecting between online and offline retail channels.

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Abdulrahman Choura; Saria Abou Jeb; [2021]
   Keywords : Covid-19; pandemic; buying behaviour; customer behaviour; e-commerce; retailing; online stores; offline stores.;

   Abstract : Background: The retail sector is rapidly developing over the past years. Retailers are investing more efforts and resources to provide a seamless experience through multiple channels. These developments led to significant changes in customer behaviour. READ MORE

5. 14. This Size is not What I Expected - Tackling the Issue of Size Perceptions in Online Retailing

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Annie Hartman; Sujung Lee; [2021]
   Keywords : Fashion industry; Online retail; Size perception; Familiar Size Bias; Perceptual fluency;

   Abstract : The purpose of this study is to explore the use of visual communication in the form of product images as a tool to improve sizing perception for customers in an online retail environment. Online retail is continuously growing, as consumers take advantage of the convenience of online shopping. READ MORE

6. 15. Is store death upon us? : Investigating the importance of sensory marketing in the swedish fashion retail industry among women

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Petra Olgrim; Ronja Karlsson; [2021]
   Keywords : Sensory Marketing; Atmospherics; Swedish Female Buying Behavior; Customer Experience; Physical Stores;

   Abstract : This bachelor degree addresses the importance of sensory marketing in the swedish fashion retail industry among women. The concept of “store death” has become an increasingly talked about topic in Sweden and is something that affects both consumers, entrepreneurs and business owners alike. READ MORE