Essays about: "Online gaming communities"

Showing result 1 - 5 of 14 essays containing the words Online gaming communities.

1. 1. What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Dimitra Papangeli; Ella Martell; Michaela Sorle; [2023]
   Keywords : Strategic Brand Management; Kapferer’s Brand Identity Prism; Brand; Gaming Industry; Blizzard Entertainment; Online Community; Online Brands; Online Game Brands.; Business and Economics;

   Abstract : Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. READ MORE

3. 2. Does your gender impact your experience inregulated esports communities? Analyzingexperiences and contributions from participants inan esports Discord server

   University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Author : Lucas Eliasson; [2023]
   Keywords : Esports; Esport; Gender; Hostility; Discrimination; Discord; Online; Video games; games;

   Abstract : With the growth of esports in recent years, it has become important to study different aspects of thedigital footprints that come with it. Esport is a form of sport competition using video games whereplayers or teams compete against each other using certain games in a competitive environment,governed by rules and regulations. READ MORE

4. 3. Activism in MMORPGs: A case studyof the MapleStory player boycott

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Tanzila Hakeem; [2022]
   Keywords : Gaming; Consumer Activism; Networked Social Movements; Digital Activism; Fandom; Participation; Consumerism; Globalization; Boycotting; Internet studies; social movements; Participatory politics;

   Abstract : This thesis explores how online gaming has become a central tool for networked social movements to participate in consumer activism. I look at the case study of MapleStory: a Korean MMORPG game and their consumer activism efforts started by the players. READ MORE

5. 4. The Social Contract of Live Streaming : A Case Study of Four Streams on Twitch.tv

   University essay from Uppsala universitet/Institutionen för speldesign

   Author : Desislava Atanasova; Oliver Svensson; [2022]
   Keywords : Gaming culture; Immersive data collection; Live-streaming; Netnography; Online chat rooms; Social Contract Theory; Twitch.tv; Fördjupande datainsamling; Kontraktualism; Live-streaming; Netnografi; Online chattrum; Tv-spels kultur; Twitch.tv;

   Abstract : This thesis asks how unique and different communities are formed and facilitated on the live-streaming platform Twitch.tv. Twitch was chosen for its relevance to gaming culture as well as its higher number of users comparatively to its contemporaries. READ MORE

6. 5. APES TOGETHER STRONG!!! An Exploratory Case Study Into Newcomer Socialization Within the GameStop Movement

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Sebastian Luser; Toni Schreier; [2022]
   Keywords : Digital movement; social movement; online community; socialization; GameStop; Wallstreetbets; collective action; connective action; jargon;

   Abstract : Background: “APES TOGETHER STRONG“ was one of the slogans, that participants of the influential GameStop movement (who ironically called themselves “apes“) utilized to show their unity (“together strong“) and relentlessness in their seemingly irrational actions. Erupting in January 2021, retail investors that had formed a community via Reddit, collectively achieved to multiply the stock price of American gaming retail chain GameStop, causing huge losses for hedge funds, resulting in political discussions and social outrage. READ MORE