Essays about: "Online internationalization"

Showing result 1 - 5 of 22 essays containing the words Online internationalization.

  1. 1. Internationalization of Digital Firms: Overcoming Costs and Challenges

    University essay from Göteborgs universitet/Graduate School

    Author : Niklas Svanberg; [2023-09-08]
    Keywords : Digital firms; Internationalization; Business Ecosystems; Digital Economy; Digitalization; Liability of Ecosystem Integration; Dynamic Capabilities; Costs; Challenges;

    Abstract : Digital firms are becoming increasingly important actors in the business environment and society. Commonly, digital firms have been argued to have particularly good o pportunities to internationalize due to their unique characteristics. READ MORE

  3. 2. International Expansion of ‘Born Digital’ firms “How is the internationalization strategy of ‘Born Digital firms’ influenced by knowledge acquisition and the International orientation of Entrepreneurs?”

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Isabelle Frisinger; Kristelle Schepens; [2023-06-28]
    Keywords : ;

    Abstract : This thesis addresses the area of ‘Born Digital Firms’ and their internationalization.Recognizing that these firms are able to expand internationally shortly after inception, or by default, there has been some recognition of an absence of a conceptualized framework explaining how ‘Born Digital Firms’ internationalization strategy is impacted by concepts presented in conventional frameworks such as knowledge acquisition and the International orientation of the entrepreneur. READ MORE

  4. 3. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Aamna Minhas; Sanna Emilsson; [2022]
    Keywords : E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

    Abstract : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. READ MORE

  5. 4. Curse or Blessing?: The internationalization process of Born Globals in times of COVID-19 : A Swedish Perspective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Reema Aqeel Malik; Maximilian Philipp Thomas Weil; [2021]
    Keywords : Internationalization; Born Globals; Sweden; COVID-19; Networks; Business models; Challenges; Crisis management.;

    Abstract : There has been an increase in research on the internationalization of so-called born-globalfirms. However, this research primarily focused on the internationalization process duringcalmer times. So far, little attention has been paid to internationalization during times of crisis. READ MORE

  6. 5. The opportunities of SMEs in the context of digital business : A qualitative study in the COVID-19 era

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Liqaa Aladhadh; [2021]
    Keywords : Internationalization; SMEs; Digitalization; Business Opportunities; COVID-19; Digital Business.;

    Abstract : Research Purpose: The purpose of this paper is to identify the opportunities that COVID-19 crisis has created for SMEs, in particular those involving digital technologies. I also describe and how SMEs can improve their functionality, efficiency accessibility and sales by using these technologies for internationalization. READ MORE