Essays about: "Online luxury"

Showing result 1 - 5 of 45 essays containing the words Online luxury.

  1. 1. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Smedmark; Karin Forslund; [2023]
    Keywords : Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

    Abstract : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. READ MORE

  3. 2. Comfortably numb : Exploring the impact of moral disengagement on luxury emissions

    University essay from Lunds universitet/LUCSUS

    Author : Maja Håkansson; [2023]
    Keywords : Sustainability Science; Moral Responsibility; Pro-Environmental Behaviour; Environmental Engagement; Inner Dimensions; Social Sciences;

    Abstract : Those least responsible for climate change are most vulnerable to its impacts, raising the question of climate justice and moral responsibility for emissions. This thesis combines Shue’s concept of subsistence- and luxury emissions, with Bandura’s theory of moral disengagement. READ MORE

  4. 3. Buy Now, Pay Later: Assessing the Financial and Behavioral Implications for Gen-Z Consumers in the USA

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Feseha Gebeyehu; Avraam Mavridis; [2023]
    Keywords : BNPL; Gen-Z; Impulsive spending; Overconsumption; Debt; Credit; Financial Wellbeing;

    Abstract : Background: The payment methods available to consumers for online purchases have evolved over time, with options ranging from debit and credit cards to e-wallets like PayPal and Apple Pay. Among these methods, Buy Now Pay Later (BNPL) has emerged as a significant payment method alternative. READ MORE

  5. 4. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Sara Horvath; Betty Sandberg; [2023]
    Keywords : Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

    Abstract : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. READ MORE

  6. 5. Finding The Perfect Influencer-Brand Fit: A quantitative study on how the combination of social media influencer type and brand type affects the success of an influencer collaboration.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alice Fransson; Emilia Köping-Höggård; [2023]
    Keywords : Influencer marketing; Perceived fit; SMI types; Influencer-brand fit; Luxury brands;

    Abstract : In recent years, the use of influencer marketing as a marketing tool has become increasingly popular. With the growth of influencer marketing, different social media influencer (SMI) types have emerged. Previous literature has explored the favorability of one SMI type over another, but none have incorporated brand type as a moderator. READ MORE