Essays about: "Online platform"

Showing result 1 - 5 of 513 essays containing the words Online platform.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. Multi-Parameter Modelling of Surface Electromyography Data

    University essay from Lunds universitet/Avdelningen för Biomedicinsk teknik

    Author : Ahmad Alosta; Josef Djärf; [2024]
    Keywords : Surface electromyography; modelling; Python; sEMG; decomposition; neuroengineering; motor unit; muscle; simulation; Technology and Engineering;

    Abstract : Ytelektromyografi (sEMG) mäter skelettmuskelfunktionen genom att registrera muskelaktivitet från hudens yta. Tekniken kan användas för att diagnostisera neuromuskulära sjukdomar och som ett hjälpmedel vid rehabilitering, biomedicinsk forskning och för interaktion mellan människa och dator. READ MORE

  4. 3. Persuading others using language online

    University essay from Uppsala universitet/Datalogi

    Author : Karolina Hagerman; [2024]
    Keywords : persuasion; language; persuasive communication; reddit; communication accomodation theory; language attributes; sentiment; lexical diversity;

    Abstract : This study explores the dynamics of persuasive communication within the context of the r/AmItheAsshole subreddit, a platform that serves as a space for individuals to share real-life conflicts, inviting impartial judgments from the Reddit community, so-called flairs. Grounded in Communication Accommodation Theory and existing research on persuasion, the study explores the impact of language attributes on persuasive outcomes, using hypothesis testing to determine significant differences between the different flairs and two broader binary categories of blame. READ MORE

  5. 4. CHATBOT TO SUPPORT LEARNING AMONG NEWCOMERS IN CITIZEN SCIENCE

    University essay from Göteborgs universitet/Institutionen för pedagogik, kommunikation och lärande

    Author : Tran Thanh Phong Trang; [2023-10-23]
    Keywords : Citizen Science; Chatbot; Learning engagement;

    Abstract : Purpose: Citizen Science (CS) can be defined as the intentional involvement of the public as volunteers in scientific activities or research. Participation in CS can be described as a learning process, but long-term engagement of volunteers is hard to sustain. READ MORE

  6. 5. Institutional Logic Multiplicity Behind the Hiring Processes - In-depth study of a Swedish online platform

    University essay from Göteborgs universitet/Graduate School

    Author : Khan Mohammad; Lei You; [2023-06-29]
    Keywords : online platforms; hiring processes; institutional logics; institutional complexity; logic multiplicity;

    Abstract : Recent times have witnessed a nascent, highly dynamic and volatile economy that is transforming and determining the way modern businesses and transactions operate with the intervention of digital economic activity and online platforms, shaping the world around us. As a third-party intermediary between producers (sellers) and consumers (buyers), platform organizations that create value with trust control mechanisms make traditional organizational structures a thing of the past. READ MORE