Essays about: "Online privacy concerns"

Showing result 1 - 5 of 64 essays containing the words Online privacy concerns.

  1. 1. An analysis of the Privacy Policy of Browser Extensions

    University essay from Högskolan i Halmstad/Akademin för informationsteknologi

    Author : Susan Sarah Zachariah; [2024]
    Keywords : Privacy policy; Browser extension; Data privacy and management;

    Abstract : Technological advancement has transformed our lives by bringing unparalleled convenience and efficiency. Data, particularly consumer data, essential for influencing businesses and developing personalized experiences, is at the heart of this transition. READ MORE

  3. 2. Genetic Data Privacy and Consumer Choice Behavior: An Exploratory Study on Direct-To-Consumer Genetic Testing

    University essay from Göteborgs universitet/Graduate School

    Author : Inês Raeiro; Xuexin Li; [2023-07-03]
    Keywords : consumer privacy; privacy calculus theory; trust; genetic data privacy; direct-to-consumer genetic testing; consumer choice behavior;

    Abstract : The rapid growth of the Direct-to-Consumer Genetic Testing (DTC-GT) industry has raised significant concerns regarding the collection, storage, and use of highly sensitive genetic information. This study aims to address the existing research gaps by examining consumer privacy and choice behavior in the context of DTC-GT. READ MORE

  4. 3. The Impact of Personalization on Consumer Purchase Intention in Online Shopping

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Sara Odzic; Damla Bozkurt Ates; [2023]
    Keywords : personalization; consumer purchase intention; attitudes towards personalization; previous purchase experience; privacy concerns;

    Abstract : Purpose: The purpose of this paper is to investigate the impact that personalization as a phenomenon has on consumer purchase intention. Therefore, examining personalization as a phenomenon was performed through three different variables on which personalization has a significant influence. READ MORE

  5. 4. What Happens When the Cookies Crumble? : A mixed-method approach to investigate Internet users’ perceptions towards the Cookieless Future

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Anikó Ács; Jelia Agiden; [2023]
    Keywords : Third-party Cookies; Consumer Perspective; User Intention; Perception;

    Abstract : Purpose: The purpose of this study is to investigate and understand the consumer perspective and intentions toward the prospect of a future without third-party cookies.Design/Methodology/Approach: This thesis utilized a combination of exploratory and confirmatory research design. A mixed-method approach was used for the data collection. READ MORE

  6. 5. Navigating Anonymity in Online Communities: A Multilevel Perspective : Examining user experiences and perceptions of online anonymity in the Fishbrain enthusiast community

    University essay from Uppsala universitet/Människa-datorinteraktion

    Author : Md. Shadman Rahman; [2023]
    Keywords : Online anonymity; Enthusiast community; Fishbrain platform; Online Communities; Social media platforms; Macro and micro-level structures; Factual anonymity; Social group anonymity; Physical anonymity; Deductive thematic analysis; User behavior; Privacy concerns; User perceptions;

    Abstract : This study examines the intricate dynamics of online anonymity in the context of Fishbrain, a platform for fishing enthusiasts. By conducting semi-structured interviews with ten Fishbrain users, I scrutinized the experiences and understanding of online anonymity through a deductive thematic analysis approach. READ MORE