Essays about: "Online purchase intent"

Showing result 1 - 5 of 17 essays containing the words Online purchase intent.

1. 1. University Students' Attitudes to Shopping Smartphones in Sweden : Factors that influence university students in Sweden to purchase a smartphone

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Ferial Kays Al Hallak; Zeid Elmohdar; [2022]
   Keywords : ;

   Abstract : Date: 2022- 06 - 02 Level: Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ferial Kays Al Hallak Elmohdar Zeid Title: University Students' Attitudes to Shopping Smartphones in Sweden: Factors that influence University students in Sweden to purchase asmartphone Supervisor: Edward Gillmore Keywords: Smartphones, purchase intent, university students, word of mouth,e-word of mouth, brand image, product features, consumer behavior Research questions: - What factors influence university students’ purchase intent for smartphones?- How do demographic factors impact the attitude of universitystudents when purchasing smartphones? Purpose: The purpose of the study is to look into and research what leadingfactors and characteristics that influence university students to buy asmartphone by analyzing their shopping behavior. Method: This research is studied from a quantitative perspective. READ MORE

3. 2. Influencer marketing: An exploratory study to identify consumer behaviour online

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emilia Möller; Ina Farag; [2022]
   Keywords : Social Media; Influencer Marketing; Impulse Buying Behaviour; Consumer Behaviour; Business and Economics;

   Abstract : Thesis purpose: The purpose of this study is to understand what impact social media influencers have on consumers' online behaviour. We further aim to understand the interrelationship between social media influencers and online impulse buying behaviour. READ MORE

4. 3. A quantitative study on the effect LQS & LTS has on purchase intention in an online context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Sebastian Dietrichsteiner; Kasper Lindgren; Irfan Okanovic; [2022]
   Keywords : Limited Quantity Scarcity LQS ; Limited time scarcity LTS ; Purchase intention; behavioural intent;

   Abstract : Background:Scarcity refers to a basic economic problem, the gap between limited resources and limitlesswants. This situation requires people to make decisions on how to allocate resourcesefficiently in order to satisfy basic needs and as many additional wants as possible. READ MORE

5. 4. The influence of corporate brand reputation on the purchase intention of the post-postmodern consumer society

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Imke Falkenrodt; Ayelen Rojas Alvarez; [2022]
   Keywords : Corporate brand reputation; reputational elements; reputation; post-postmodern consumer society; consumer purchase intention; Business and Economics;

   Abstract : Thesis Purpose: The present research investigates the relationship between corporate brand reputation and consumer purchase intention while regarding to the post-postmodern consumer of today. The purpose of the study is to contribute with insights on how the post-postmodern consumer evaluates corporate brand reputation and explore the effect of this evaluation on consumer purchase intention. READ MORE

6. 5. Consumer’s Perception of Firm’s Responses to Apparent Environmental and Social Issues within the Fashion Industry : A quantitative study investigating the impact of CSR activities in the fashion industry on consumer perception and purchase intention.

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Josefa Hofmann; Rena Ajalova; [2022]
   Keywords : Corporate Social Responsibility; Purchase Intent; Consumer Perception; Fashion Industry; Consumer Behavior; Firms´ Actions;

   Abstract : Research Question: How does the consumer perception of firm behavior towards environmental and social issues affect consumer purchase intention?   Purpose: The purpose of this study is to describe the perception consumers have developed about issues companies in the fashion industry are facing, the CSR activities they are implementing, and the effect these have on the consumer's purchase intent.  Method: The method applied in this empirical study is the quantitative research method with the utilization of an online questionnaire. READ MORE