Essays about: "Online retail sales channel extension"

Found 2 essays containing the words Online retail sales channel extension.

1. 1. Channel Extension Signalling Effects - How consumer-perceived signals of effort behind an added channel affect the entire online retail brand

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Agnetha Holmberg; Alexandra Fristedt; [2016]
   Keywords : Online retail sales channel extension; Consumer-perceived signals of advertising effort; Complementary capabilities of channel extensions;

   Abstract : Over the last decade, multichannel retail strategies, in which new channels are added to existing channel mix offering to implicitly increase consumer value and keep competitiveness on the market, has grown rapidly. Although creation of a multichannel offering seems to hold many benefits for retailers, the full effects on their customers, and by extension the brand, are largely unknown. READ MORE

3. 2. Omni-Channel Retailing : Blurring the lines between online and offline

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Linda Staflund; Malin Kersmark; [2015]
   Keywords : omni-channel; retailing; integration; channel integration; retail; channel;

   Abstract : Background Omni-channel retailing has developed as an extension of multi-channel retailing. The difference between the concepts is the level of integration, where an omni-channel requires seamless and complete channel integration compared to a multi-channel where the level of integration varies from non-existing to high. READ MORE