Essays about: "Online retail"

Showing result 1 - 5 of 177 essays containing the words Online retail.

  1. 1. Shopping within today's retail environment - Understanding how the practice of shopping is performed in regard to omni-channels

    University essay from Göteborgs universitet/Graduate School

    Author : Simon Einarsson; [2020-06-23]
    Keywords : Shopping; Shopping practice; Omni-channel; Customer journey;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Research on Return Logistics in Online Shopping Environment - A case study of Taobao

    University essay from Göteborgs universitet/Graduate School

    Author : Sijia Yu; Wantong Zhao; [2020-06-22]
    Keywords : E-commerce environment; Return Logistics; Logistics model;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  3. 3. The Effects of Online and Offline Customer Experiences on Customer Loyalty in Chinese Fresh E-commerce

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Zhiqiu Ye; Xinyi Chen; [2020]
    Keywords : Fresh e-commerce; Online customer experiences; Offline customer experiences; Customer loyalty; China;

    Abstract : With the gradual upgrade of fresh food consumption in China, the integration of online platforms and retail entities has brought more convenient and diverse fresh food consumption experiences to customers. This thesis is to explore how the customers loyalty in Chinese fresh e-commerce are affected by online and offline customer experience. READ MORE

  4. 4. Obstacles in transitioning towards omnichannel retailing : A dynamic capability perspective

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik; Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Jiawei Liu; Amarnath Nagula; [2020]
    Keywords : Omnichannel retailing; Dynamic capability; Small retailers;

    Abstract : Purpose: In the past two decades, shopping online has grown at a rapid pace, and it had a significant impact on every player in the retail industry from a small retailer to large retail chains. The retailers were forced to redefine the way they operate by managing various channels to reach their consumers. READ MORE

  5. 5. The Pop(up)ular Brand Experience

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan

    Author : Annie Johnson; Julia Carlsson; Rebecca Larsson; [2020]
    Keywords : Pop Up Phenomenon; Pop Up Store; Multisensory Marketing; Multisensory Experience; Experience Economy; Brand Loyalty;

    Abstract : It seems that online retail is erasing the presence of physical stores, referred to as the retail apocalypse. Consumers’ desire to experience brands is increasing whilst sensory experiences in the online retail environment are limited. READ MORE