Essays about: "Online shopping"

Showing result 1 - 5 of 170 essays containing the words Online shopping.

  1. 1. Is Sharing Caring? : A Quantitative Study of Consumers Intention to Write Online Product Reviews.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Philip Warntoft; Simon Huléen; Vincent Lind; [2019]
    Keywords : eWOM; online reviews; antecedents; behavioral intention; personal motives; economic incentives; venting; attitude; social motives; subjective norm; helping others; concern for others; a sense of community;

    Abstract : Background: Electronic Word of Mouth (eWOM) is something that lately has gained increasing relevance and importance when it comes to consumers purchase decisions. Online reviews are considered to be the most important and reliable form of eWOM and it refers to when consumers communicate with other consumers online regarding their previous shopping experiences. READ MORE

  2. 2. Customer flow data visualization for retail analytics

    University essay from Lunds universitet/Industridesign

    Author : Jin Liu; [2019]
    Keywords : Arts and Architecture; Technology and Engineering;

    Abstract : This master thesis collaborates with Axis Communications, which is a Swedish video camera company. The mission for the thesis was to take advantage of Axis developed or developing technology to explore the data value in the retail industry and design a data visualization interface. READ MORE

  3. 3. Should I Stay or Should I Go? A quantitative study on how shopping cart design affects spending behavior and customer satisfaction.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Erik Ulriksson; Tove Karlén; [2019]
    Keywords : Shopping Cart Design; Spending Feedback; E-commerce; Implicit Mental Budgets; Online Satisfaction;

    Abstract : Due to the rapid expansion of e-commerce, online retailers increasingly rely on their websites in the creation of positive shopping experiences. Despite this, crucial website design elements are currently neglected in research. In this thesis, one such element is addressed - the shopping cart design. READ MORE

  4. 4. The role of authenticity of user-generated content as part of the product presentation in an online shop : A qualitative study of the empirical case of H&M

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Mareike Leiser; Carola Gensert; [2019]
    Keywords : UGC - authenticity - Product presentation – online visual merchandising;

    Abstract : Background: The following thesis explores the use of UGC pictures as part of the product presentation in the online shop of a fashion retailer. Of interest are four variables and which influence these are having on the perception of the UGC pictures through the lens of authenticity. READ MORE

  5. 5. How to Implement an Omni-Channel Supply Chain. A Case Study of Intersport Sverige AB

    University essay from Göteborgs universitet/Graduate School

    Author : Tilde Bjärfors; Aron Hwang; [2018-07-31]
    Keywords : Multi-Channel; Omni-Channel; Supply Chain; Retailing and Change Management;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE