Essays about: "Online shopping"

Showing result 1 - 5 of 178 essays containing the words Online shopping.

  1. 1. Is Sharing Caring? : A Quantitative Study of Consumers Intention to Write Online Product Reviews.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Philip Warntoft; Simon Huléen; Vincent Lind; [2019]
    Keywords : eWOM; online reviews; antecedents; behavioral intention; personal motives; economic incentives; venting; attitude; social motives; subjective norm; helping others; concern for others; a sense of community;

    Abstract : Background: Electronic Word of Mouth (eWOM) is something that lately has gained increasing relevance and importance when it comes to consumers purchase decisions. Online reviews are considered to be the most important and reliable form of eWOM and it refers to when consumers communicate with other consumers online regarding their previous shopping experiences. READ MORE

  2. 2. User experience design and front end development of an online auction website

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Mar Vidal Segura; [2019]
    Keywords : Website; User Experience; Design; React; Font end; Double Diamond; Auction; Webbplats; Användarupplevelsen; Design; React; Font end; Double Diamond; Auktion;

    Abstract : Art_Value is a startup whose purpose is to create an innovative marketplace where new artworks, based on numbers, are created, distributed through auctions and traded. Online auctions have added new advantages of new technologies and trigger more emotions than online shopping. READ MORE

  3. 3. User Preferences of Application Attributes During Product Browsing : An Investigation of Customer Experience in Fashion E-Commerce

    University essay from Linköpings universitet/Logistik- och kvalitetsutveckling; Linköpings universitet/Logistik- och kvalitetsutveckling

    Author : Anton Johansson; Christoffer Sjöholm; [2019]
    Keywords : Quality; Customer Experience; User Experience; Customer Satisfaction; Theory of Attractive Quality; Kano Model; Mobile Application; Fashion Industry.;

    Abstract : In a fast-changing retail environment, including hard competition and demanding consumers, the customer experience of the purchasing service is crucial to gain a competitive advantage. Since consumers are to some extent moving from offline to online, and from desktop shopping to purchasing clothing in a mobile application, there is a need for investigating consumers expectations of their experience of a mobile application. READ MORE

  4. 4. Social proof as a promotional persuasion tactic - A quantitative comparative study on the individual and joint effects of scarcity and urgency on consumer behaviour

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gustav Broström; [2019]
    Keywords : urgency; scarcity; social proof; e-commerce;

    Abstract : With the emergence of e-commerce, the way consumers are shopping has changed drastically and the competition has increased. In order to stay profitable, retailers have to come up with more innovative and effective ways to attract and convert possible customers. READ MORE

  5. 5. S3-HopsFS: A Scalable Cloud-native Distributed File System

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Joel Stenkvist; [2019]
    Keywords : ;

    Abstract : Data has been regarded as the new oil in today’s modern world. Data is generated everywhere from how you do online shopping to where you travel. Companies rely on analyzing this data to make informed business decisions and improve their products and services. However, storing this massive amount of data can be very expensive. READ MORE