Essays about: "Online travel purchases"

Found 3 essays containing the words Online travel purchases.

1. 1. IKEA Urban Multi Hub : Concept development for future mobility and last-mile delivery

   University essay from KTH/Urbana och regionala studier

   Author : Huai-I Tung; [2022]
   Keywords : IKEA; last-mile delivery; future mobility; autonomous mobility; pick-up services; New York city; Shanghai city;

   Abstract : Since more and more customers switch to online purchases, the last-mile delivery problemhas created a huge burden on companies and cities. The increasing parcel delivery leads toextra operational costs in logistics and congestion in cities. READ MORE

3. 2. Recommendations’ and preferences’ impact on online travel purchases : A quantitative study investigating Instagram influencers’ travel recommendations and consumers’ travel preferences effect on online travel purchases

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Salla Jaatinen; Laura Aho; [2020]
   Keywords : Online travel purchases; Travel recommendations; Travel preferences; Consumer behavior; Influencer marketing; Instagram;

   Abstract : Quantitative data analysis revealed that out of the two proposed hypotheses, consumers’ travel preferences have a positive effect on online travel purchases, while Instagram influencers’ travel recommendations did not have a positive effect on consumers’ online travel purchases. Despite that, male respondents experienced travel recommendations to be more influential than their own travel preferences when purchasing travel. READ MORE

4. 3. Performance of Customer Reward Programs on the Swedish Grocery Retail Market

   University essay from

   Author : Jesus Mendoza; Daniel Gonzalez; [2016]
   Keywords : loyalty; customer reward program; grocery store; share of wallet;

   Abstract : Customer Reward Programs (CRP) have increasingly been used in many industries and markets worldwide with the purpose of gaining customers and retaining their loyalty through repeated purchases in exchange of rewards. Currently, most of the retailers in the Swedish grocery store sector have implemented CRP of different types, from simple discount-based programs to complex multipartnership structures. READ MORE