Essays about: "Oona Karppinen"
Found 1 essay containing the words Oona Karppinen.
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1. Privacy for sale! : An exploratory study of personalization privacy paradox in consumers’ response to personalized advertisements on social networking sites
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Social networking sites are channels that allow companies to appeal to their target audience through personalized advertising which has become an increasingly common way for companies to reach their target customers. Personalization is possible through the use of customer data which allows designing an advertisement based on individual consumers' preferences benefiting the consumers with more personally appealing advertisements. READ MORE
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