Essays about: "Open-source branding"
Found 2 essays containing the words Open-source branding.
1. Open-source Branding: How consumers develop a Corporate Brand Image through Instagram- An Exploratory Single-Case StudyUniversity essay from Lunds universitet/Företagsekonomiska institutionen
Abstract : Title: Open-source Branding: How consumers develop a Corporate Brand Image through Instagram- An Exploratory Single-Case Study. Research problem: The research problem originates from the shifted power balance through the rise of social media. Whereby, organizational control of the brand image is starting to fade. READ MORE
2. Sub-cultural resistance and representations of the Sami : Conflicts of interest in the Umeå2014Capital of Culture projectUniversity essay from Uppsala universitet/Medier och kommunikation
Abstract : The Cultural Capital of Europe project aims to highlight and promote culture of a specific region in Europe during a calendar year. Umeå was chosen to become the Capital of Culture in 2014 and highlight the northern corner of Europe. READ MORE