Essays about: "Open-source branding"

Found 2 essays containing the words Open-source branding.

  1. 1. Open-source Branding: How consumers develop a Corporate Brand Image through Instagram- An Exploratory Single-Case Study

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jonatan Storesund; Oskar Olsson; [2015]
    Keywords : IKEA.; Instagram; social media; brand stories; brand development; brand image; co-creation of value; Open-source branding; Business and Economics;

    Abstract : Title: Open-source Branding: How consumers develop a Corporate Brand Image through Instagram- An Exploratory Single-Case Study. Research problem: The research problem originates from the shifted power balance through the rise of social media. Whereby, organizational control of the brand image is starting to fade. READ MORE

  2. 2. Sub-cultural resistance and representations of the Sami : Conflicts of interest in the Umeå2014Capital of Culture project

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Sanna Hyvönen; [2015]
    Keywords : ECOC; Umeå2014; Sami; alternative culture; hegemony; place branding;

    Abstract : The Cultural Capital of Europe project aims to highlight and promote culture of a specific region in Europe during a calendar year. Umeå was chosen to become the Capital of Culture in 2014 and highlight the northern corner of Europe. READ MORE