Essays about: "Opeoluwa Adebayo-omolade"

Found 1 essay containing the words Opeoluwa Adebayo-omolade.

  1. 1. Examining consumer purchase intention towards online clothing within generational cohort : A case of generation Y consumers

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Basirat Ikumapayi; Opeoluwa Adebayo-Omolade; [2018]
    Keywords : E-commerce; purchase intention; generation Y; perceived risk; perceived benefit; personal factors; generational cohort;

    Abstract : Aim The aim of the thesis is to examine if there are internal variations within generation Y and to what extent it is in their online clothing purchase intention, based on existing knowledge of factors influencing them. Methodology A survey was distributed online to Swedish generation Y residents, born between 1979 and 2000. READ MORE